I stumbled on these revolutionary marshmallows that have solved the biggest problem with S'mores

2015-06-29T20:23:00.000Z

S'mores are a summer staple. And they are the perfect way to cap off a great evening of grilling out on the patio.

The recipe is simple, but the execution is difficult. Two graham crackers, delicately placed over precisely melted chocolate, set ablaze by a perfectly cooked and positioned mallow.

It's a lot harder to pull off than it looks.

And then. I found it.

I stumbled on them at Target. We were getting S'more stuff, and saw these stowed away back in the store.

They're called Jet-Puffed S'moreMallows, made by Kraft. And they will transform your summer.

To the naked eye, placed next to the other delicious s'more fixin 's, these marshmallows might not look all that revolutionary. But they are.

When you remove a marshmallow from the bag, it looks very different.

Kraft has shaped these marshmallows in a flat rectangle. Why? Because the biggest problem when you're assembling S'mores is that the marshmallow busts out every which way when you put the graham cracker on top. It's an explosion that can't be stopped. Until now.

The idea here is that the marshmallow mimics the shape of the square Hershey bar and square cracker. While also not carrying all its marshmallow goodness directly in the center. Hence, your chances of explosion are far lower.

You can already see as you start to place it on the chocolate, game's are being changed.

I like 'em burnt.

And boom. Look at that pure deliciousness.

No explosions, no side leakage, just pure and wonderful s'mores. They way they were meant to be eaten. Everyone I was with went absolutely nuts for these innovative pieces of deliciousness.

The rest, as they say, is history.

I stumbled on these revolutionary marshmallows that have solved the biggest problem with S'mores

Business Insider tells the innovative stories you want to know

Business Insider tells the innovative stories you want to know

Business Insider tells the innovative stories you want to know

Business Insider tells the innovative stories you want to know

I stumbled on these revolutionary marshmallows that have solved the biggest problem with S'mores

I stumbled on them at Target. We were getting S'more stuff, and saw these stowed away back in the store.

They're called Jet-Puffed S'moreMallows, made by Kraft. And they will transform your summer.

To the naked eye, placed next to the other delicious s'more fixin 's, these marshmallows might not look all that revolutionary. But they are.

When you remove a marshmallow from the bag, it looks very different.

Kraft has shaped these marshmallows in a flat rectangle. Why? Because the biggest problem when you're assembling S'mores is that the marshmallow busts out every which way when you put the graham cracker on top. It's an explosion that can't be stopped. Until now.

The idea here is that the marshmallow mimics the shape of the square Hershey bar and square cracker. While also not carrying all its marshmallow goodness directly in the center. Hence, your chances of explosion are far lower.

They heat up just as easily as normal marshmallows (it was raining, we had to use the stove, no big deal. But we don't necessarily recommend it).

You can already see as you start to place it on the chocolate, game's are being changed.

I like 'em burnt.

And boom. Look at that pure deliciousness.

No explosions, no side leakage, just pure and wonderful s'mores. They way they were meant to be eaten. Everyone I was with went absolutely nuts for these innovative pieces of deliciousness.

The rest, as they say, is history.

Business Insider tells the innovative stories you want to know

Business Insider tells the innovative stories you want to know

Business Insider tells the innovative stories you want to know

Business Insider tells the innovative stories you want to know

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Business Insider tells the innovative stories you want to know

Business Insider tells the innovative stories you want to know

Business Insider tells the innovative stories you want to know

Business Insider tells the innovative stories you want to know