Retail

Starbucks tells corporate employees to come back to the office 4 days a week, or leave

FILE PHOTO: A flag flies above the company's headquarters as Starbucks Corp opens the first upscale Starbucks Reserve store at the Starbucks headquarters in Seattle, Washington, U.S., February 27, 2018.  REUTERS/David Ryder
Starbucks corporate employees will have to work in an office four days a week starting later this year. Thomson Reuters
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Starbucks is upping its return-to-office requirement for corporate employees to four days from three.

Employees will be expected to work in the office Monday through Thursday, CEO Brian Niccol told staff in an email sent Monday.

The requirement will take effect once Starbucks' new fiscal year starts in October. It applies to employees near support centers in Seattle and Toronto, as well as other regional offices in North America.

In the email, Niccol said being in person allows employees to "share ideas more effectively, creatively solve hard problems, and move much faster," and "build and strengthen our culture."

"As we work to turn the business around, all these things matter more than ever," he said.

Niccol and Starbucks have spent the last several months trying to improve sales at the coffee chain. Their efforts have ranged from changing Starbucks' bathroom policy to increasing staffing at stores to improve service.

Niccol said during Starbucks' last earnings report in April that the company's results haven't improved yet. Sales for that quarter slipped 1%.

Starbucks' previous CEO, Howard Schultz, who left the company in 2023, required employees within commuting distance of the chain's Seattle headquarters to be in person at least three days a week starting in early 2023.

In light of the new return-to-office mandate, Niccol said Starbucks is offering employees who don't want to work four days in an office the choice to leave for a one-time cash payment.

"We understand not everyone will agree with this approach," Niccol wrote."But as a company built on human connection, and given the scale of the turnaround ahead, we believe this is the right path for Starbucks."

When Niccol started as CEO in September, he said he would commute by jet from his home in Southern California to Starbucks' headquarters in Seattle. Starbucks said Monday that Niccol now has an office and residence in Seattle.

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Alex Bitter
Alex Bitter is a senior retail reporter covering the gig economy, food, and retail. His work focuses major gig delivery and ride-hailing apps, including Uber, Lyft, DoorDash, Instacart, and Walmart's Spark. He is interested in everything from what it's like to work on the apps to the companies' business strategies.Some of his recent stories feature gig workers who have been deactivated on the apps, DoorDash hiring traditional employees to make deliveries, gig workers' use of bots, and gig work expanding into new professions, such as nursing.Alex has also written about Aldi's US expansionStarbucks' turnaround efforts, and the fallout from Kraft-Heinz's budget cutting. Convenience store chain Sheetz ended its "smile policy" after his reporting.Before joining Insider in September 2020, he wrote about consumer and retail companies for S&P Global Market Intelligence. He's a graduate of the University of Hawai'i at Mānoa and grew up on the Big Island.Alex lives in the Washington, DC, area, where you can find him studying ancient coins or searching for Civil War artifacts with his metal detector in his free time.Got a tip? Reach out at abitter@bjinnox.com or via encrypted messaging app Signal at +1 (808) 854-4501.
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Katherine (Tangalakis-Lippert) Ortiz
Katherine (Tangalakis-Lippert) Ortiz was a senior reporter on Business Insider's West Coast team. For four and a half years, her coverage spanned topics and industries, including chasing breaking news — such as the assassination attempts against President Donald Trump, and major legal actions against companies like Google, Anthropic, and OpenAI — as well as producing scoops about the Supreme Court, Starbucks, and many more. Katherine has worked on award-nominated projects and has appeared on Good Morning America, NBC, CNN, and other outlets to discuss her reporting.Prior to joining Business Insider, she covered retail, hospitality, and nonprofits at the San Fernando Valley Business Journal and received a master's degree in investigative reporting from the University of Southern California.Reach outDo you have feedback or a story tip? Contact Katherine on Signal at byktl.50, or follow her on Twitter and Instagram @scrawlgirl.Some of the highlights from her time at Business Insider include: Starbucks set up a new office. It's a 5-minute drive from the CEO's California home.Inside Starbucks' crackdown on cup notesEndless Shrimp was Red Lobster's rock bottom. Now it's clawing back.Clarence Thomas raised him 'as a son.' Now he's facing 25-plus years on weapons and drug charges.Call her Ivanka Kushner'Maybe I'll just resign:' Federal workers react to DOGE productivity emailSpaceX launches cause late-night booms that rattle windows, set off car alarms, and may damage property. Locals are pushing back.The US-China tech race is moving from chips to the raw materials they're made of