Food

Oreo has a wild new flavor — but there's a catch

Swedish fish oreos
Nabisco
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There's a new Oreo mashup that combines the classic chocolate cookies with a Swedish fish-flavored filling. 

It's one of the most bizarre-sounding flavor combinations that Oreo has ever come out with, and people are very curious about how it tastes. 

Business Insider tried to get its hand on a package to try some, but unfortunately, there's a catch — the Swedish fish oreos are only available at Kroger stores.

The cookies are rolling out at Kroger stores nationwide this week.

"We know that consumers enjoy variety when it comes to snacking so we create all of our limited-edition flavors to provide surprising new twists people know and love and on occasion, create unexpected and unique flavor combinations that people may never have thought were possible, including our latest from the OREO Wonder Vault, Swedish Fish Flavored Creme Oreo Cookies," an Oreo spokesperson told Business Insider.

People have been sharing their thoughts about the new flavor combination on social media:

 

 

 

 

 

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Hayley Peterson
Hayley Peterson
Hayley Peterson is an Executive Editor who oversees coverage of the economy, tech, media, advertising, defense, careers, and more.She was previously a chief correspondent at Business Insider and wrote breaking news, analysis, and in-depth investigations on large consumer companies, with an emphasis on retailers including Amazon, Walmart, major grocery chains, and department stores.Hayley won recognition from the Society for Advancing Business Editing and Writing in 2018 for "defining the retail apocalypse" through her reporting on retail job losses, the decline of Sears, and the impact of store closings on bondholders.Prior to joining Business Insider in 2013, Hayley was a White House correspondent and embedded on the presidential 2012 campaign trail.