Retail

Target might limit you to just 10 items at self-checkout registers

Customers check out at a Target store in North Miami Beach, Fla.
Target is testing a 10-item limit on self-checkout at some stores. Wilfredo Lee/AP
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Shoppers who use some Target self-checkouts now have to limit themselves to 10 items or fewer.

"In select stores we are testing self-checkout lanes of 10 items or fewer in order to reduce wait times and better understand guest preferences," Target told Business Insider.

The retailer did not say how many stores are involved in the experiment, but CNN reports that the limit applies at select self-checkout kiosks "at a handful of stores."

One of the stores with the limited-item self-checkout kiosks is in Edina, Minnesota, a suburb of Minneapolis, which is home to Target's corporate headquarters, the Star Tribune reported on Wednesday. There, customers encounter signs reading "self-checkout is now 10 items or fewer" at some, though not all, of the kiosks, according to the Star Tribune.

Target hasn't disclosed whether customer theft played a role in launching the test. In September, Target said that it would close nine stores, citing violence and business impacts from theft. Target executives have talked about rising "shrink," or product losses, for over a year, usually attributing the problem to theft.

Crime data and a review of retailers' comments on theft reveal that theft might be overstated as a problem at stores.

Self-checkout has been around for decades, and many retailers have embraced it as a way to save money that they would otherwise use to pay human cashiers.

But self-checkout has been facing a reckoning lately thanks to theft and other problems.

Like Target, some retailers have experimented with or instituted tweaks to their self-checkout system. Costco employees now check shoppers' membership cards before allowing them to use self-checkout in an effort to reduce customers sharing memberships.

Other retailers are removing some of their self-checkout kiosks entirely. This fall, Walmart pulled self-checkout from three stores in Albuquerque, New Mexico.

Walmart's self-checkout systems have annoyed shoppers, who say that the kiosks often prompt an employee to intervene even when the customer isn't trying to steal anything.

Do you have a story idea about Target or self-checkout to share? Reach out to this reporter at abitter@bjinnox.com

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Alex Bitter
Alex Bitter is a senior retail reporter covering the gig economy, food, and retail. His work focuses major gig delivery and ride-hailing apps, including Uber, Lyft, DoorDash, Instacart, and Walmart's Spark. He is interested in everything from what it's like to work on the apps to the companies' business strategies.Some of his recent stories feature gig workers who have been deactivated on the apps, DoorDash hiring traditional employees to make deliveries, gig workers' use of bots, and gig work expanding into new professions, such as nursing.Alex has also written about Aldi's US expansionStarbucks' turnaround efforts, and the fallout from Kraft-Heinz's budget cutting. Convenience store chain Sheetz ended its "smile policy" after his reporting.Before joining Insider in September 2020, he wrote about consumer and retail companies for S&P Global Market Intelligence. He's a graduate of the University of Hawai'i at Mānoa and grew up on the Big Island.Alex lives in the Washington, DC, area, where you can find him studying ancient coins or searching for Civil War artifacts with his metal detector in his free time.Got a tip? Reach out at abitter@bjinnox.com or via encrypted messaging app Signal at +1 (808) 854-4501.