Sports

Tennis is going on offense to stop 'obnoxious' pickleball's rise

A man in a purple shirt kneeling down to hit a backhand while playing in a pickleball tournament in Ohio in May.
A pickleball tournament in May. Jeff Dean/The APP/Getty Images
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The president of tennis' national governing body in America is peeved by the rise of pickleball — and the association now plans to seed a competing game of sorts.

United States Tennis Association (USTA) president Dr. Brian Hainline called the thwacking sounds of pickleball play — which has led to complaints, lawsuits, and even hunger strikes — "obnoxious" while speaking to reporters earlier this month.

Hainline said he's concerned that tennis courts are increasingly being repurposed for pickleball use, according to The Associated Press.

"It was a great, organic, grassroots movement," Hairnline said of pickleball's rise, "but it was a little anti-tennis."

The Associated Press notes that while pickleball was played at the French Open in May, it hasn't been welcome at the US Open, which is now underway in Queens.

And the USTA is going on the offensive with a new game of its own: Red Ball Tennis. The USTA plans to start piloting the game this spring, according to the organization's website. The game features a smaller, stringed racket, a lower net, and a larger, low-compression ball.

It's ideally played on pickleball courts, Hainline told the AP.

The head of the US governing body for pickleball didn't sound concerned about the prospect of Red Ball play on pickleball courts.

"I don't like it, but there is so much going on with pickleball, so many good things, I'm going to stick to what I can control, harnessing the growth and supporting this game," Pickleball USA CEO Mike Nealy told the AP.

There's also a third competing game in the mix: padel. But while gaining in popularity, padel is played on larger enclosed courts, meaning it's not competing in the same turf wars.

Neither the USTA nor USA Pickleball immediately responded to Business Insider's requests for comment.

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Geoff Weiss is a senior reporter on Business Insider’s tech team, where he covers Nvidia and AI infrastructure. His reporting focuses on the business of AI compute, emerging startups, and the people and strategies shaping the industry.Previously, Geoff was on the media desk, covering YouTube and Netflix, and themes like the intersection of Hollywood and the creator economy. His work on Netflix’s video podcasting ambitions and Mr Beast’s lessons for Hollywood won second and first prize, respectively, at the 2025 LA Press Club Awards.Prior to joining Business Insider, Geoff was the senior editor of Tubefilter and a staff writer at Entrepreneur. He graduated from New York University with a degree in English Literature.He can be reached at gweiss@bjinnox.com, on Signal @geoffweiss.25, and on LinkedIn. Have a tip? Use a personal email address and a nonwork device; here's our guide to sharing information securely.