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2020-07-05
Tesla is worth $206 billion. Toyota is worth $203 billion.
But in 2019, Toyota sold just under 11 million vehicles, while Tesla sold ... less than 300,000.
What gives?
It's all about the future. Investors are betting, big time, that Tesla will vindicate a $1,208-per-share price (the price at which company shares closed on Thursday, July 2) in the future, by growing and growing and growing some more, offering an enviable profit margin to go along with rising revenue.
Toyota, meanwhile, is mature. Huge, but old. Its growth days could be over.
Still, is Tesla really worth more than Toyota?
Nope. Here's why:
TIME. Toyota has been worth a lot for a long time. Forgetting about the critical difference between Toyota's value as a business and its stock-market value, the company has been a a tremendous store of value for decades. Tesla has been considered a similar store for much, much less time.
AP
EXECUTION. Toyota's profit margins are less than 10%, and given the state of the global auto market, it can't look forward to tremendous growth. Investors value Toyota based on its ability to execute year in and year out.
Tesla
GROWTH. Tesla's surging value is a big bet that a sustainable energy and transportation company could be highly profitable in the future. Toyota's investors also expect future profits, but in the context of a predictable, steady business.
Tesla CEO Elon Musk.David McNew/AFP/Getty Images
VOLATILITY. As with any public company, Toyota's stock price moved up and down over the decades. But since the recovery from the financial crisis began, the carmaker has been stable — a sort of safe haven.
Toyota Tacoma.Toyota
VOLATILITY, PART DEUX. Tesla has been anything but stable, stock-wise. A year ago, it was trading at around $400. Year-to-date, it's shot up above $1,200. It hasn't done anything more significant than sell more cars. So much of its speculative value is actually getting more expensive based on little more than achieving the basics.
Elon Musk.Reuters
INSTITUTIONAL OWNERSHIP. Tesla CEO Elon Musk owns over 20% of Tesla and never sells stock. Most of the rest of the company is owned by big, institutional investors, leaving retail investors to fight over the limited amount of what's left. This can create a significant supply-demand imbalance.
Elon Musk.AP Photo/Mark J. Terrill
SHORT-SELLERS. Tesla has been a heavily shorted stock, for obvious reasons. Big rallies are often followed by big swoons. But when those rallies are on, some shorts have to throw in the towel, covering losing positions and driving the price even higher.
Elon Musk.AP Photo
DELUSIONAL MOMENTUM. Tesla has become one of those "FOMO" stocks — it's up almost 200% year-to-date, so shame on naysayers! But invariably, speculation outruns fundamentals. Even if Tesla is profitable through all of 2020, it can only make so much money selling about 400,000 vehicles.
Elon Musk.Jae C. Hong/AP
REVENUE. Tesla has done a good job of growing revenue over the past few years, as it has increased production and sales. But Toyota has been bringing in over $200 billion annually for 20 years.
Toyota Camry.Toyota
SEGMENTATION. Tesla needs to grow into market segments that Toyota is already in and has been in for decades. Tesla also needs to displace gas-powered vehicles from those segments. This is going to be extremely expensive to do.
Toyota Land Cruiser.Hollis Johnson/Business Insider
PRE-EXISTING INVESTMENT. Toyota built itself up a post-war colossus — at post-war prices. Inflation has greatly increased the value of the investment, by lowering it as an operational cost over time. And making it costly for Tesla to expand, given that it has to pay 2020 prices to grow.
A factory worker examines a Toyota Mirai hydrogen-powered sedan.TOSHIFUMI KITAMURA/AFP
INNOVATION. Tesla is a technical innovator, while Toyota is a process innovator. The Toyota Production System revolutionized manufacturing in the 1980s. Tesla's type of innovation tends to be overvalued in the short term and undervalued in the long term.
Elon Musk presents the Tesla Cybertruck.AP Photo/Ringo H.W. Chiu, File
INDUSTRIAL POLICY. Toyota benefited from Japan's centrally organized approach to developing its post-war economy. Tesla has benefited from entrepreneurship, but has begun to lose US support for electric vehicles, in the form of tax credits that are now expiring.
An assortment of 2021 Toyota Sienna minivans.Toyota
ENTERPRISE VALUE. Toyota's is more than $300 billion, while Tesla's is less than $200 billion.
Reuters/Darren Staples
DEBT. Toyota has a little over $90 billion in total debt, while Tesla has $13 billion. For Tesla, that isn't bad, and the cash-to-debt ratios are similar (Toyota has $54 billion on hand, while Tesla has $8.5 billion). But Toyota's is designed for long-term management, while Tesla's has been packed on at a time when it's still trying to be steadily profitable.
Elon Musk.Photo by Yasin Ozturk/Anadolu Agency via Getty Images
THE GREAT MAN. Tesla is synonymous with CEO Elon Musk and his vision of a sustainable-energy company. If he left tomorrow, the stock price would collapse. Akio Toyoda is the president of Toyota — and the grandson of the founder — but his retirement would affect the company's value little, if at all.
Akio Toyoda.Thomson Reuters
EXTERNAL COSTS. Tesla is building an electric-car ecosystem and has invested billions in a global fast-charging infrastructure. Toyota's value was built on a gas-fueling system that cost it effectively nothing.
A Tesla Model 3.Lucy Nicholson/Reuters
LEAPS. All of Tesla's leaps forward have involved fundamentals, such as building and selling more cars. Toyota's leaps have been legitimately game-changing, such as the introduction of the Prius hybrid in the early 2000s.
A Toyota Prius hybrid.Toyota
PEERS. Tesla has surpassed every other US automaker in value — Ford, General Motors, and FCA — but those carmakers, like Toyota, have been very valuable for many, many years.
Andy Kiersz/Business Insider
ADDING IT ALL UP. The bottom line is that Toyota has been extremely valuable, financially and as an enterprise, for decades. Tesla has been exceptionally valuable for less than a year.
Elon Musk.Mark Brake / Getty Images
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Matthew is a Business Insider senior correspondent who covers transportation (and chess, guitars, home-audio equipment, cocktails, and sometimes classic rock). His focus is the global auto industry, including Tesla, a company he has chronicled since 2007. He also looks after Business Insider's annual Car of the Year award, announced every fall.He's written for The New York Times, Slate, The Washington Post, the Los Angeles Times, HuffPost, and CBS Interactive. He's commented on the auto industry for a variety of media outlets, including Sirius XM, MSNBC, Radio France, KPCC, and KCRW. DeBord won the 2018 Ken Purdy Award from the International Motor Press Association.He's taught at New York University's Stern School of Business and the Marshall School of Business at the University of Southern California.His book "Return to Glory: The Story of Ford's Revival and Victory at the Toughest Race in the World" was published in 2017 by Atlantic Monthly Press and came out in paperback in June 2018. In the New York Times Book Review, Jonathan Kellerman called it a "page-turning synthesis of business book and adventure saga."