Finance

Elon Musk just made a totally mind-blowing change to Tesla's strategy

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Elon Musk
Tesla CEO Elon Musk.  REUTERS/Beck Diefenbach

Tesla reported first-quarter earnings on Wednesday, and they were better than expected: Tesla lost less money than analysts thought the company would.

After the numbers hit, CEO Elon Musk and his team held a conference call. And Tesla kicked it off with a bang.

For years, Musk has said that Tesla wants to be delivering 500,000 vehicles per year by 2020.

But massive preorders for the Model 3 car that was unveiled in March — some 400,000 — have compelled Tesla to change that plan.

Musk now wants to hit 500,000 by 2018, a full two years ahead of schedule.

He called it the biggest "strategic change" that Tesla is now making.

"Increasing production five fold over the next two years will be challenging and will likely require some additional capital, but this is our goal and we will be working hard to achieve it," Tesla said in a letter to shareholders.

Up to now, Tesla has managed to build and deliver a maximum of about 50,000 vehicles in a single year. And that max was achieved last year, when Tesla downgraded its delivery guidance several times during the year.

This year, Tesla is sticking to its 80,000 to 90,000 delivery guidance.

But it's clear that the Model 3 has significantly altered Tesla's planning for the future.

Tesla Factory
An unfinished Model S at Tesla's assembly plant in Fremont, California.  Benjamin Zhang/Business Insider

On the call, Musk stressed that as good as Tesla is at design and technology, the company needs to up its game as a manufacturer.

"We take it very seriously, and we need to solve it if we're going to scale and scale rapidly," he said.

Musk will evidently take personal responsibility for upping Tesla's production pace. He said that he has a desk at the end of a production line at Tesla's factory in Fremont, California, and that he also keeps a sleeping bag there.

But make no mistake: Getting to 500,000 in annual deliveries in just two years is going to be the biggest challenge Tesla has yet confronted.

So he took the opportunity to put out a call for help.

He asked the "best manufacturing people in the world" to join Tesla. He added that the company's "hellbent" focus would be to get "super good at making large complex objects."

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Matthew is a Business Insider senior correspondent who covers transportation (and chess, guitars, home-audio equipment, cocktails, and sometimes classic rock). His focus is the global auto industry, including Tesla, a company he has chronicled since 2007. He also looks after Business Insider's annual Car of the Year award, announced every fall. He's written for The New York Times, Slate, The Washington Post, the Los Angeles Times, HuffPost, and CBS Interactive. He's commented on the auto industry for a variety of media outlets, including Sirius XM, MSNBC, Radio France, KPCC, and KCRW.  DeBord won the 2018 Ken Purdy Award from the International Motor Press Association. He's taught at New York University's Stern School of Business and the Marshall School of Business at the University of Southern California. His book "Return to Glory: The Story of Ford's Revival and Victory at the Toughest Race in the World" was published in 2017 by Atlantic Monthly Press and came out in paperback in June 2018. In the New York Times Book Review, Jonathan Kellerman called it a "page-turning synthesis of business book and adventure saga."