Transportation

Tesla's revenue has hit a critical milestone

elon musk
Tesla CEO Elon Musk. Joe Skipper / Reuters
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Tesla reported fourth-quarter and full-year 2018 earnings on Wednesday, and while the bottom line was a miss, the top line surpassed analysts' expectations.

Tesla brought in $7.23 billion in revenue, a record quarter for the company — and an important milestone. In the third quarter of 2018, revenue was just under $7 billion, so crossing that mark is both symbolic and supportive of ongoing profits.

It's no guarantee of profits, but Tesla finished last year with consecutive profitable quarters for the first time in its history. Rising revenue is a useful thing.

Read more: Tesla says it has 'sufficient cash' to pay for its biggest debt payment ever that's due in a month

This is what happens, of course, when you go from selling 100,000 vehicles year to selling nearly 250,000. From Tesla's perspective, keeping revenue moving up in the future will depend on increasing both production levels and maintaining demand.

Neither are guaranteed. But the company is setting up to roll out a new, high-volume vehicle in the Model Y SUV. There should be good demand for the Model Y in the US, where SUV sales have surged in the past two years. Tesla has also been pricing the Model 3 in the neighborhood of $50,000. Model Y pricing should be similar initially, as Tesla builds itself into being the all-electric BMW.

Tesla has a lot on its plate for 2019 and 2020, and while it's a positive that it finished 2018 with $3.7 billion in cash — around $3 billion more than it's harbored in the past — what's more important is that the firehose of cash has been created. 

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Matthew is a Business Insider senior correspondent who covers transportation (and chess, guitars, home-audio equipment, cocktails, and sometimes classic rock). His focus is the global auto industry, including Tesla, a company he has chronicled since 2007. He also looks after Business Insider's annual Car of the Year award, announced every fall. He's written for The New York Times, Slate, The Washington Post, the Los Angeles Times, HuffPost, and CBS Interactive. He's commented on the auto industry for a variety of media outlets, including Sirius XM, MSNBC, Radio France, KPCC, and KCRW.  DeBord won the 2018 Ken Purdy Award from the International Motor Press Association. He's taught at New York University's Stern School of Business and the Marshall School of Business at the University of Southern California. His book "Return to Glory: The Story of Ford's Revival and Victory at the Toughest Race in the World" was published in 2017 by Atlantic Monthly Press and came out in paperback in June 2018. In the New York Times Book Review, Jonathan Kellerman called it a "page-turning synthesis of business book and adventure saga."