Advertising

The 3 Most Powerful Men in Advertising Are About To Retire At The Same Time

Read in app
kevin roberts saatchi
Roger Sterling of Mad Men

Surely Publicis, the giant holding company that owns such venerable ad agencies as Saatchi & Saatchi and Leo Burnett, wasn't serious when it raised the mandatory retirement age for CEO Maurice Levy to 75 years old? Levy has been talking about retiring for two years now, leading his potential successors (there are more than one) on a merry dance.

Levy will turn 70 in February. The ad world's "Silver Fox" is increasingly silver and decreasingly foxy, as he demonstrated when he said recently that he didn't need to understand the importance of Twitter and other social media: "I understand how to wash dishes. I don't do it regularly."

Levy isn't the only one getting up there in age. WPP's Martin Sorrell and Interpublic's Michael Roth are all on the wrong side of 65. Saatchi & Saatchi's Kevin Roberts, a potential successor to Levy, is 62.

Here's a look at who is likely to retire soon, and a snapshot of the historic Mad Men eras from which they hail. (We're talking magnetic tape, Mary Quant, and roller disco, folks.)

Publicis CEO Maurice Levy, 69

maurice levy

Born in Morocco in 1942, Levy joined Publicis in 1971 as its IT director. His major early achievement? Backing up the agency's records on magnetic tape. His contemporaries (and board members) include French intellectual Elisabeth Badinter, 67, and LVMH-Moët Hennessy Louis Vuitton Group chairman Felix Rohatyn, 83.

WPP CEO Martin Sorrell, 66

martin sorrell wpp
World Economic Forum

As the founder and head of the world's largest agency holding company (JWT, Ogilvy & Mather and Young & Rubicam are among its brands), Sorrell's exit would be geologic in scale. Before he became the king of agency acquisitions he was the finance director at Saatchi & Saatchi -- in 1975. In 1986 he acquired control of Wire & Plastic Products, a maker of shopping carts and baskets, and used that as an acquisition vehicle to buy Madison Avenue's biggest brands, famously besting David Ogilvy in a hostile takeover for his agency in 1989. (WPP still has a unit that sells stuff made of wire and plastic.)

Interpublic CEO Michael Roth, 65

michael roth web 2.0
Matthew Lynley / Business Insider

In 2005, Michael Roth was handed the most thankless task in advertising: Cleaning up Interpublic Group after the SEC caught its McCann Erickson unit siphoning hundreds of millions of dollars from its clients in an accounting scandal. IPG is still cycling some of those payments off its books.

Roth came from MONY, the financial services group, and is regarded as "not one of us" in the ad business. His rival CEOs all grew up in the business.

Omnicom CEO John Wren, 59

john wren

At 59, Wren is the least likely of the major holding company chiefs to retire imminently.

He's a product of Old School Brooklyn, born in 1952 as the eldest of six children in an Irish-Catholic family. His early jobs dating from the 1960s, included running a catering company, a T-shirt manufacturing business, and managing a furniture clearance outlet for Macy's. He was also, famously, the co-founder of a chain of roller-skating rinks before finally arriving in advertising at Needham & Harper in 1984.

Saatchi & Saatchi CEO Kevin Roberts, 62

kevin roberts saatchi
Kevin Roberts

Roberts is an outsider candidate to succeed Levy at the top of Publicis, but his age would make him a short-term choice. (Plus, Publicis is a French company and Roberts isn't.)

Born in 1949, Roberts began his career working for Mary Quant, the designer who claims to have invented the mod style and the miniskirt.

Correction: This item originally said Roberts was 66. Obviously, he's not. Apologies.

Now check out this collection of Herman Cain's weirdest moments

cain can cooler
hermancain.com

Read next

Jim is the former editor-in-chief of Insider's news division.Previously he was the founding editor of Business Insider UK.He has also been managing editor at Adweek, an advertising columnist at CBS Interactive, and a Knight-Bagehot Fellow at Columbia Business School. His work has appeared in Slate, Salon, The Independent, MTV, The Nation and AOL.His investigative journalism changed the law in the US First Circuit Court of Appeals (U.S. v. Kravetz), the Third Circuit Court of Appeals (North Jersey Media v. Ashcroft), New Jersey (In Re El-Atriss), and New York State (Mosallem v. Berenson).The US Supreme Court cited his work on the death penalty in the concurrence to Baze v. Rees, on the issue of whether lethal injection is cruel or unusual.He won the Neal award for business journalism in 2005 for a series investigating bribes and kickbacks in the advertising business.Here's a selection of his past stories:    The alleged betrayal in these photos, texts, and emails cost Snapchat $158 million    Inside the conspiracy that forced Dov Charney out of American Apparel    The Evolution of Ev: The creator of Twitter, Blogger, and Medium has a plan to fix the mess he made of the internet    THE "KNOCK-IN SHORT": Nigel Farage and the massive bet against the pound on the night of the Brexit vote    eBay worked with the FBI to put its top affiliate marketer in prison    How Dunkin Donuts ended up hiring a psychotic credit card thief as director of communications    BEJEWELED: The definitive, illustrated history of the most underrated game ever   • The CEO of Publicis told us how he stared down a furious internal rebellion to bet the future of his $11 billion company on artificial intelligence   • FBX: The billion-dollar Facebook business that never happened   • The €150 million check-kiting scam that bankrupted Leo Burnett in Greece   • My Polaroids of the September 11 attacks led me into America's secret court system for terrorist suspects   • YouTube deleted 130 rap videos to help police fight street gangs responsible for thousands of stabbingsDisclosure: I own shares of Twitter (TWTR).