Tech

TikTok just hit a critical milestone only Facebook has been able to achieve

a side by side shows mark zuckerberg and Bytedance CEO zhang yiming
Facebook CEO Mark Zuckerberg and TikTok parent company Bytedance CEO Zhang Yiming. Liu Jie/Xinhua via Getty) (Xinhua/Liu Jie via Getty Images; Zheng Shuai/VCG via Getty Images; Insider
Read in app

TikTok has been downloaded more than three billion times around the world.

That's a milestone that only Facebook and its cohort of apps have reached, showing the social media giant isn't the only app people can't live without.

According to new Sensor Tower data, TikTok is the fifth non-game app to ever surpass the three billion install mark. The only other apps to have gathered more than three billion downloads since January 2014 are Facebook and its WhatsApp, Messenger, and Instagram.

Facebook, however, still has more monthly active users around the globe — TikTok's reported 732 million MAUs fall short of Facebook's 2.85 billion.

The popular video-sharing TikTok app has soared in popularity since it launched in 2016, breeding a new enclave of social media influencers and its unique brand of digital culture. People really started using the app more during the pandemic as many sought entertainment while shut inside their homes.

Its success has even prompted its competitors to come out with their own TikTok-like features. Instagram launched Reels in August 2020, rolling out the short-form video format for users that now appears in the app's Feed and Explore pages.

Read next

Katie is a tech and crypto reporter based in Austin, Texas. She joined Insider in 2018 and focuses heavily on NFTs, blockchain technology, major crypto players, and the booming Web3 space. She has also covered the many happenings in the tech industry, from content moderation and data privacy to antitrust issues and regulation.  Katie graduated from Texas A&M University in 2017 with a bachelor's degree in journalism. She began her time at Insider in the company's San Francisco office before moving home to Texas in 2021. You can find her paddleboarding most Saturdays. Reach her at kcanales@bjinnox.com, or follow her on Twitter @KatieCanales1.