Sick of seeing AI slop on your For You Page?
TikTok is testing a new feature that allows users to limit the amount of AI-generated content they see in their FYP feeds.
Users will soon be able to head over to the "manage topics" page in their settings and use a sliding bar to choose to see fewer AI-generated videos. The feature, set to roll out in the coming weeks, reduces rather than eliminates AI content. It also does not impact videos on content pages other than the FYP within TikTok, like the "following" feed.
For people who love AI videos and aren't getting enough of them on other dedicated AI apps like OpenAI's Sora or Meta's Vibes, they can also turn up the dial to boost the amount of AI they see on their TikTok FYP.
AI-generated content has become increasingly common on social apps like TikTok and YouTube, as it has become much easier for users to create videos using text prompts via tools like Google's Veo 3. About a third (35%) of US consumers said they engage with generative AI tools in social media and messaging apps, according to a June survey from Deloitte.
Some creators and social marketers are turning to the tech to streamline the process of creating, editing, and revising videos. Major brands, such as Coca-Cola, are also integrating AI into their advertising campaigns.
But some users are souring on AI content and looking for alternatives. A new video startup called DiVine is launching this week with the goal of focusing on human content rather than AI-created videos.
The task of eliminating AI-generated videos from the feed may become trickier as AI tools get more sophisticated.
While TikTok requires creators to disclose when a video contains realistic-looking AI content, some users upload their AI-generated videos without disclosure. TikTok said it's testing a new "invisible watermarking" feature that appears in a video's metadata to reduce instances where a video evades detection.
