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Tinder's paid version 'Tinder Plus' is arriving next month

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Tinder's been testing a paid version of its dating app called "Tinder Plus" for some time now, and it's arriving in the US next month.

Tinder Plus introduces the much-requested Undo button, which allows users having second thoughts to rewind a swipe from ever happening. There's also Passport, which lets people widen their search area to find more (or different) people.

Details about the impending launch were first discovered by TechCrunch, which noticed a few lines in the most recent Tinder app update that mentioned the Undo button and Passport.

While everyone who downloaded the most recent update technically has all the ingredients for Tinder Plus inside the app's software, Tinder told TechCrunch it's waiting until March to enable the service.

Both of Tinder’s mobile apps recently received updates on the respective app stores where the feature was mentioned in the app’s update text – hinting at an imminent arrival. However, Tinder says that Plus is not yet being enabled for end users in the U.S. at this time – and the app’s update text descriptions will be edited to reflect this.

Instead, the dating service says its U.S. launch is still on track for a mid-to-late March time frame.

Tinder has yet to reveal official pricing for Tinder Plus, but recent leaks have suggested a $6.99 monthly subscription. So far, Tinder has been testing multiple price points, charging anywhere from $1.99 to $19.99 in various markets.

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Steven Tweedie
Steven Tweedie is a Deputy Executive Editor at Business Insider. He launched the Business News desk in early 2020 and helped grow it into the Trending and Tech News desk, a fast-paced reporting powerhouse that tackles the biggest business and tech stories of the day in an approachable way. He now oversees the Business News desk, Corporate team, and Weekend desk. He works out of the New York newsroom and helps train fellows and new hires at all experience levels in addition to his daily editing duties.He began his career covering app startups and gadgets on the Technology desk at BI. His past reporting and scoops have been cited or syndicated by publications including the WSJ, Associated Press, CNN, Bloomberg, The Guardian, and Forbes. He attended the University of Michigan, where he studied economics and writing, and now lives in Astoria.Have a news tip? Email Steven from a non-work email at stweedie@bjinnox.comFollow him on X and Threads for the latest.