Economy

Food delivery workers earned most of their money from tips last year, a new report says

Delivery driver with car insurance holds pizza and closes car trunk
Food delivery drivers relied a lot more on tips than their ride-hailing peers last year, Gridwise found. Nikola Stojadinovic/Getty
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The person who delivers your restaurant order might be relying on your tips to make rent.

Food delivery drivers made 53.4% of their total earnings from tips on average last year, a report from data analytics company Gridwise published on Tuesday found.

The pay that companies such as DoorDash and Uber Eats offer to deliver orders can be as low as $2 or $3, gig workers have told Business Insider. That means that many delivery workers look to customers to make the deliveries they make profitable, said Ryan Green, CEO of Gridwise.

"It's relying on the consumer," Green told BI.

According to the report, tips represented 45.7% of the earnings of workers who delivered groceries. Ride-hailing drivers earned just 10.4% of their money from tips.

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Gridwise's report looked at several aspects of gig work, including gig workers' pay on each of the major ride-hailing and delivery apps. The company analyzed 171 million trips and $1.9 billion worth of gig worker earnings to compile its findings for 2024.

Uber declined to comment on Gridwise's finding. A company spokesperson told BI that Uber offers a suggested tip on food orders — most commonly 15% — though customers decide the amount. It also encourages customers to tip more during inclement weather, such as snow storms.

An Instacart spokesperson called Gridwise's conclusion "inaccurate and misleading." Instacart asks customers if they want to increase their tips when they give a shopper a five-star rating. Since 2022, the company has also offered to pay shoppers up to $10 when a customer takes their tip away after delivery.

DoorDash did not respond to a request for comment on the findings from BI.

Tips have long been a big focus for gig workers. Some have told BI that they decide which orders to take depending on how much the tip is. But that can be risky: Some drivers for Walmart's Spark delivery service said last year that customers sometimes take back their tips after their order arrives — a tactic that the workers call "tip baiting."

Other apps, including Instacart and DoorDash, have countered that practice by shortening the time that customers have to adjust their tip amount.

In late 2023, DoorDash started telling some customers that their orders might take longer to arrive if they didn't tip. A company spokesperson told BI at the time that DoorDash's gig workers can choose which orders they take.

Do you work for Uber, Lyft, DoorDash, Instacart, or another company as a gig worker and have a story idea to share? Reach out to this reporter via encrypted messaging app Signal at 808-854-4501.

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Alex Bitter
Alex Bitter is a senior retail reporter covering the gig economy, food, and retail. His work focuses major gig delivery and ride-hailing apps, including Uber, Lyft, DoorDash, Instacart, and Walmart's Spark. He is interested in everything from what it's like to work on the apps to the companies' business strategies.Some of his recent stories feature gig workers who have been deactivated on the apps, DoorDash hiring traditional employees to make deliveries, gig workers' use of bots, and gig work expanding into new professions, such as nursing.Alex has also written about Aldi's US expansionStarbucks' turnaround efforts, and the fallout from Kraft-Heinz's budget cutting. Convenience store chain Sheetz ended its "smile policy" after his reporting.Before joining Insider in September 2020, he wrote about consumer and retail companies for S&P Global Market Intelligence. He's a graduate of the University of Hawai'i at Mānoa and grew up on the Big Island.Alex lives in the Washington, DC, area, where you can find him studying ancient coins or searching for Civil War artifacts with his metal detector in his free time.Got a tip? Reach out at abitter@bjinnox.com or via encrypted messaging app Signal at +1 (808) 854-4501.