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An autographed Tom Brady rookie card has sold for $400,100, obliterating a previous record set by Michael Jordan

Tom Brady record
Tom Brady sets another record. Photo by David Eulitt/Getty Images
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An autographed Tom Brady rookie card sold for a record amount in an online auction on Monday.

ESPN reports that the Brady card was part of the 2000 Playoff Contenders Championship Ticket collection, the same year Brady was drafted by the New England Patriots in the sixth round of the 2000 NFL Draft.

The rare card, one of only 100 made and one of only two which received a grade of nine or higher by the Beckett Grading Services, fetched $400,100 — smashing a previous modern card record set four days earlier when a 1997 Michael Jordan card generated $350,100.

Read more: LeBron James hailed Tom Brady as the greatest of all time after the quarterback won his 6th Super Bowl

The auction was coordinated by eBay and PWCC Marketplace and the selling price was confirmed on Tuesday.

"This sale was record-setting but also largely predicted," PWCC Marketplace CEO Brett Huigens said, according to ESPN. "The trading card market is rapidly maturing among tangible asset investors and record prices are becoming increasingly frequent, especially among the market's most desired issues."

The Brady card was reportedly of the "highest quality." Huigens said: "This auction event featured the finest football card we've brokered in our 20-year history and achieved the highest-ever hammer price for a football card. We were honored to present this asset to the public and are delighted for the new owner."

Brady beat Jordan with the new sale

Brady, hailed by NBA superstar LeBron James as the greatest of all time after winning a sixth Super Bowl earlier in the year, beat the previous record card sale that had been set by Chicago Bulls guard and six-time NBA champion Jordan.

Huigens dubbed the Jordan card, which Marketwatch reports is only one of three known, a "holy grail" card at the time.

"We call it a 'holy grail' because it's so scarce and so desired that you just frankly never see it," Huigens said.

In general, rare and mint condition basketball cards tend to sell around the $100,000 mark.

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Alan Dawson is Insider's combat sports correspondent. He moved to Las Vegas indefinitely after being shortlisted twice for Sports Journalist of the Year in 2020. He has twice been credited by the Boxing Writer's Association of America, is a Hall of Fame voter, and an MMA Journalists Association member. He joined Insider in 2017 as a reporter, was promoted to senior reporter in 2019, and then again to a correspondent in 2020, after establishing Insider Inc. as one of the best independent publications to follow in the fight sports industries. He is read by millions of people around the world every month. He has investigated the intersection of organized crime and boxing, uncovered possible bribery in sport, and has been ringside for some of the most iconic moments in combat sports including Fury-Wilder 2, Khabib Nurmagomedov's retirement, and Davis-Garcia. He has taken assignments in Europe, the Middle East, and across the U.S., and was one of the few credentialed reporters to cover the UFC during the pandemic era of sports when the company held MMA events behind-closed-doors in a bubble environment on Yas Island, Abu Dhabi. Dawson has been featured on Morning Kombat on Showtime, on BBC and GB News in the UK, and The Sun in Ireland. His work has been cited by CNN, The Telegraph, Forbes, USA Today, IB Times, Boxing Scene, World Boxing News, Sherdog, Bloody Elbow, The Sun, The Mirror, and Metro, as well as national media in Finland, Ukraine, Russia, Indonesia, Singapore, and Vietnam. Follow him on Twitter at @alandawsonsport.