Forget the groceries.
If you visit Trader Joe's this week, you want to keep an eye out for mini tote bags.
Over the weekend, employees and shoppers began posting videos about the store's new canvas shopping bags. They look just like the classic, reusable totes that have been sold at Trader Joe's for years but in a much smaller size — almost like a shoulder purse.
The bags are sold in four colors — red, yellow, blue, and green — and cost $2.99.
The bags quickly went viral online, leading shoppers to flock to Trader Joe's stores across the country in search of them.
And in many cases, the effort is proving to be fruitless.
Some people have shared on X, the platform previously known as Twitter, that they've searched multiple locations but have yet to find a single tote.
In other Trader Joe's stores where the bags are in stock, giant crowds have formed.
One TikTok video shows employees scurrying away from dozens of shoppers who swarm a display of the bags as it's brought to the sales floor.
Another shopper at the same store described the experience as "so scary" in the caption of her TikTok post.
In another clip from a different Trader Joe's location, shoppers are seen filling their carts with multiple totes.
Speaking with Business Insider, a Trader Joe's representative said the bags "certainly sold more quickly" than anticipated.
"Before we had the opportunity to promote them in any way, customers across the country found them at their neighborhood Trader Joe's," the spokesperson said.
And as resellers bought up stock, many of the bags have ended up on websites like eBay for prices upwards of $13 each.
But don't worry. More will hit Trader Joe's shelves soon, according to the company.
"Our customers, in our stores, are our focus; we do not endorse the re-sale of any of our products, anywhere," the representative added. "We do have more Trader Joe's Mini Canvas Tote Bags coming. Customers can expect to see them in our stores in late summer."
