Kansas City Chiefs tight end Travis Kelce says the NFL could be "overdoing it" with their coverage of him and pop star Taylor Swift.
"I think it's fun when they show who all is at the game. I think it brings a little more to the atmosphere, brings a little bit more to what you're watching," Kelce said in the latest episode of his "New Heights" podcast, which aired on Wednesday.
"But at the same time, I think they're overdoing it a little bit," Kelce continued. "For sure, especially for my situation. I think they're just trying to have fun with it."
It is unclear if Swift and Kelce are indeed dating, but rumors about their possible romance have intensified after Swift's attendance at two of Kelce's NFL games.
The relationship rumors surrounding the pair have been a huge boost for the NFL's game viewership.
The Kansas City Chiefs game against the New York Jets on Sunday night, which Swift attended, notched the highest viewership for a Sunday TV show since the Super Bowl, per NBC Sports.
NBC Sports, which aired Sunday's game, made frequent cuts to shots of Swift cheering on the Chiefs. The NFL also briefly changed its Instagram and X biographies to reference Swift after the Chiefs beat the Jets.
The NFL has since defended its coverage of the pair, according to a statement that ESPN obtained on Wednesday.
The sporting organization said in its statement that they "frequently change our bios and profile imagery based on what's happening in and around our games, as well as culturally."
"The Taylor Swift and Travis Kelce news has been a pop cultural moment we've leaned into in real time, as it's an intersection of sport and entertainment, and we've seen an incredible amount of positivity around the sport," the NFL said, adding that the vast majority of its content has been focused on the game and its players.
Representatives for Kelce and the NFL did not immediately respond to a request for comment from Insider sent outside regular business hours.
