Politics

Trump announces 'TrumpRx' drug-buying website alongside Pfizer CEO

Donald Trump
The new initiative will allow individuals to pay for prescription drugs directly from a government website. Alex Wong/Getty Images
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Americans will soon be able to buy prescription drugs directly from the federal government, according to the White House.

On Tuesday, President Donald Trump announced the launch of a direct-to-consumer website where consumers could purchase discounted drugs. It will be called "TrumpRx."

"It increases transparency; in many instances, prices are 80% lower than they are today," Chris Klomp, the Director of Medicare and Deputy Administrator of CMS, said during the announcement. "No more Canadian detours to purchase drugs more inexpensively at our neighbor. You do it from home. You do it with a click."

Klomp said the website will be launched "soon."

The White House said that "virtually all drugs" will be available on the site. Four specific examples of drugs that will be available are: Eucrisa (a dermatitis drug), Duvaee (a post-menopausal osteoporosis drug), Zavzpret (a migraine drug), and Xeljanz (a rheumatoid arthritis drug). Pfizer makes all four.

Craig Garthwaite, a health economist at Northwestern University's Kellogg School of Management, said before the official announcement that it's "hard to imagine any large impact on the market."

"Most people need insurance to pay for expensive drugs," Garthwaite wrote on X. "Hard to imagine prices here are lower than net prices. Definitely not lower than most out of pocket payments."

Trump also said that the White House has reached an agreement with Pfizer to sell its drugs to Medicaid at lower prices. Pfizer CEO Albert Bourla joined Trump for the announcements.

In May, Trump signed an executive order pressuring the largest pharmaceutical companies to offer their drugs at "Most Favored Nation status," a model based on the lowest price available in a comparable country.

In July, Trump sent letters to Bourla and 16 other CEOs of major drugmakers, detailing how their companies should cut drug prices based on the executive order. Trump gave CEOs 60 days for their companies to comply with his requests.

This story is developing.

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Bryan Metzger was a senior politics reporter covering Congress, money in politics, and their intersection with business and tech. He worked at Business Insider from July 2021 to May 2026.Previously, he covered money in politics and elections in his home state for New Mexico in Depth. He's also written for POLITICO Magazine.Featured works:
Brent D. Griffiths
Brent Griffiths is a senior reporter at Business Insider who covers AI and tech.Previously, he worked at the Washington Post as a researcher on Power Up and the Finance 202. He started his career at Politico where he worked on the web production team and covered breaking news. His passion for covering politics has only grown since he cut his teeth covering the presidential campaign as a student journalist. He's also contributed to the Almanac of American Politics.