Tech

Twitter Has Less Than 21 Million "Active" Users

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SAI chart Twitter following

The other day, we asked: How many active users does Twitter REALLY have?

Thanks to a source with full access to Twitter's API, we were able to report there are 56 million accounts on Twitter following 8 or more accounts.

We came up with that number, 8 accounts followed, because at Facebook, they believe that a user is not going to end up sticking around unless they make friends with 10 people.

But it turns out that Twitter doesn't actually count a user as "active" until they are following many more than 8 accounts.

Josh Elman, Twitter’s"product lead in charge of user retention," told AllThingsD as much March:

Elman, whose goal is to make Twitter users stick around, said his team has identified an “aha moment” when a casual user turns into an “active user.” That moment happens when users follow 30 accounts, and when one-third of the people they follow also follow them back.

So, how many such "active" Twitter users are there?

Less than 21 million.

Our source's API data shows that there are 21 million accounts on Twitter following 32 or more accounts. Some subset of these accounts are also being followed by 10 accounts.

Some context:

  • Facebook has more than 600 million monthly active users.
  • MySpace reached 44 million people in the US in January.
  • The Huffington Post reaches 30 million people each month.

Related: CHART OF THE DAY: How Many Users Does Twitter REALLY Have?

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Nicholas Carlson was Business Insider's global editor-in-chief from 2017 to 2024, overseeing its emergence as a National Magazine Award, Emmy, SABEW, and Pulitzer Prize-winning global news organization with more than 500 journalists reaching 200 million readers and viewers each month.Before that, he was Business Insider's chief correspondent.Carlson is also the author of "Marissa Mayer and the Fight To Save Yahoo!"He was an Executive Producer of "Quiet on Set: The Dark Side of Kids TV," which, during its debut week, was the most-watched television show on any streamer and the most-watched show in Max history.His investigative reporting rewrote the histories of Facebook, Twitter, and Groupon. He also wrote the award-winning features "The Truth About Marissa Mayer: An Unauthorized Biography" and "THE COST OF WINNING: Tim Armstrong, Patch, And The Struggle To Save AOL."Longform.org named "THE COST OF WINNING" the best long-form business story of 2013.Carlson's coverage of Yahoo won Digiday's award for Best Editorial Achievement of the year in 2014.In 2015 Carlson wrote a New York Times Magazine cover story, "What Happened When Marissa Mayer Tried to Be Steve Jobs." It was a finalist for a Mirror Award for best in-depth/enterprise reporting.Carlson began his journalism career at InternetNews.com and then Gawker Media's Valleywag. He went to Davidson College. Disclosure: Nicholas is an investor in private and public companies and adheres to Insider Inc's Conflict of Interest policy, which you can read here.