You can now get restaurant takeout through Instacart thanks to a new partnership with Uber Eats.
Instacart customers will be able to order from "hundreds of thousands" of restaurants through a tab on the delivery service's app just for restaurants, the company said Tuesday.
Restaurant orders placed through Instacart will be picked up and delivered by Uber Eats gig workers. Users of Instacart+, the company's paid subscription service, will get free delivery on restaurant orders over $35.
The partnership, which will be rolled out over the next few weeks, allows customers "to conveniently tackle all their food needs from a single app," Instacart CEO Fidji Simo said.
"Whether it's ingredients for a beloved family recipe, a prepared meal from a nearby grocer or takeout from a favorite restaurant – customers can now get the food they want, from the retailers and restaurants they love, all within the Instacart app," Simo said.
"You could say that we're a threat to DoorDash both independently and teaming up as well," Uber CEO Dara Khosrowshahi told Bloomberg about the partnership, adding that the Uber will get access to Instacart's base of mostly suburban consumers through the partnership.
DoorDash controls about two-thirds of the market for food delivery in the US, per Bloomberg Second Measure.
Getting into restaurant delivery is the latest way that Instacart is expanding its business into new areas. The company plans to have thousands of its Caper shopping carts, which allow customers to ring up products as they place them in the cart, in stores by the end of the year.
Instacart is also trying to expand its advertising business, both through its website and app as well as through its Caper carts.
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