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Uber is reportedly setting a price range of $44 to $50 for its upcoming IPO

Dara Khosrowshahi
Uber CEO Dara Khosrowshahi Jerod Harris/Getty Images for Fortune
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Uber is expected to set a price range of $44 to $50 per share in a supersize initial public offering (IPO) that could fill the money-losing ride-hailing company's coffers with as much as $10 billion in capital, Bloomberg reported on Thursday.

The offering could give Uber a market value of as much as $90 billion, putting the 10-year-old company in the upper echelons of publicly traded companies, Bloomberg reported. At that valuation, Uber would be worth more than the automakers Ford and Fiat Chrysler combined.

Uber, which publicly filed for its IPO on April 11, is expected to set an initial price range as soon as Friday, ahead of a planned road show to pitch the offering to investors.

Uber's IPO is the most highly anticipated of a crop of tech startups listing their shares on the public markets this year, including the social-networking firm Pinterest and the workplace messaging service Slack. 

Uber's ride-hailing rival Lyft priced its March IPO at $72 per share for a $21 billion valuation, even though its first price range was $62 to $68. However, this has backfired as the company has since traded below its IPO price. By market's close on Thursday, Lyft shares were trading at $56.39.

Read more: Beyond Meat sets the price range on its IPO, months after its plans got derailed by market volatility

Uber could raise between $8 billion and $10 billion in the public offering, according to the Bloomberg report, which added that the final details of that price range could still shift. Uber hasn't officially disclosed how many shares it will have outstanding after its IPO, so it's unclear how this price range values the company. 

Though the first price range sets the tone of the conversation ahead of an IPO, all the big tech IPOs this year so far have gone public above their final range, including PagerDuty, Zoom, and Pinterest.

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Becky Peterson was formerly a tech features correspondent focused on long-form profiles and investigations into the most interesting people and companies at the intersection of technology and finance.She's broken news on major tech stories including Palantir's work on Project Maven, Peter Thiel's $18 million estate in Miami (which was once featured on MTV's 'The Real World'), Jeffrey Epstein's tour of SpaceX, and Uber CEO Dara Khosrowshahi's insistence that employees take "the D."Previously, she covered enterprise tech and tech investment banking with a focus on M&A, IPO and venture capital deals in San Francisco. She graduated from New York University with a master's degree in media, culture and communication with an emphasis on technology and society. ExpertiseSilicon Valley, Venture Capital, Investment Banking, Jeffrey Epstein, Ghislaine MaxwellPopular articlesInside the turmoil at the Bill & Melinda Gates Foundation, where employees say divorce, Epstein, and vaccines have left some staffers polishing their résumésThe secret life of Ian Osborne, the shadowy 38-year-old cofounder of Chamath Palihapitiya's SPAC who has built the ultimate black book of billionairesSilicon Valley VCs are at war with the 'far left radicals' running CaliforniaInside the life of Ghislaine Maxwell's secret husband, a once-high-flying tech entrepreneur backed by Eric Schmidt who is now a central figure in one of the country's most high-profile legal casesRent the Runway CEO Jennifer Hyman, one of the most successful female founders, is fighting to save her companyJeffrey Epstein set Elon Musk's brother up with a girlfriend in effort to get close to the Tesla founder, sources sayA drunken late-night assault allegation has roiled the secretive world of Mark Zuckerberg's private family office. Personal aides are speaking out about claims that household staff endured sexual harassment and racism from their colleagues.