Retail

Wendy's says as many as 350 US locations will close in the first half of this year

Wendy's fast food chain exterior of building with logo and drink cup in foreground.
Wendy's says it is closing hundreds of stores across the United States. Michael Siluk/UCG/Universal Images Group via Getty Images
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Wendy's US operations are melting like one of the chain's trademark Frosties on a hot summer day.

The burger giant said Friday it plans to close as many as 350 US locations amid declining sales and profitability. Full-year, system-wide US sales fell 5.2% in 2025, with same-restaurant sales down 5.6% year over year.

"We're executing Project Fresh with urgency to strengthen our foundation and position Wendy's for long-term success," interim CEO Ken Cook said in a statement, referring to the company's turnaround plan.

Wendy's initially announced a plan to close hundreds of locations back in November. Since then, closures have outpaced openings. The company said that it now has about 6,000 US locations and plans to shutter 5% to 6% of those during the first half of 2026.

The coming closures follow a raft of several hundred closures last year of locations that the company said were technologically outdated.

In contrast to its domestic challenges, Wendy's international sales are growing, with systemwide sales up 8.1% and same-restaurant sales up 1.3% year over year.

Wall Street shrugged off Friday's earnings report, but Wendy's stock price is down about 8.5% so far in 2026 and nearly 50% compared to a year ago.

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Dominick Reuter
Dominick Reuter
Dominick Reuter is a senior retail reporter for Business Insider, primarily covering Walmart, Target, and Costco. His stories tend to focus on issues and trends that affect employees and customers.Prior to joining BI in 2019, Dominick worked for more than a decade as an independent photojournalist covering a wide range of stories for global wire services and newspapers, including Reuters, the Wall Street Journal, and Agence France-Presse.Dominick studied photojournalism at Boston University and later earned a Masters in business and economics journalism from Columbia University.If you're an employee or customer with a story to share, please contact me via email or text/call/Signal at 646-768-4750.