Finance

This is where the expression 'throw shade' comes from

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rhianna throwin shade
Rihanna shading with her eyes at a Nets game. I live.  Noah Murray/USA Today/Reuters

The expression to "throw shade" at someone or "throwing shade" has seeped into mainstream culture in a big way, so it is time to talk about where it came from and what it means.

The term "throwing shade" comes from black and Latino gay communities.

The term's first significant step into straight culture was in the 1990 documentary about young, black, and Latino drag queens in New York City, "Paris is Burning." 

The central characters explain their culture and guide you through the underground world of parties and drag balls.

In one scene, a queen named Dorian Corey explains what "shade" is. 

"Shade is, I don't have to tell you you're ugly, because you know you're ugly," she says.

When someone insults you directly, that's called a "read." For example, if I were to tell you that your glasses are ugly. Point blank. That's a read. Reads can be long or short.

"Shade" comes from reading, as Corey explains.

If I were to say in a terribly condescending voice, "Oh honey, I'm so glad you saved up to buy those glasses," that's blatant shade. I didn't insult the glasses, or you, directly. It's implied by my voice and the context of what I said. You know they're ugly.

Sometimes people don't get that they're being "shaded" — this is always sad. 

To "throw shade" simply means you've said something shady to someone. If you want an example of someone who throws perfect shade in every way, that would be pop star Rihanna. She can shade you with her eyes. 

Watch Dorian Corey explain it in "Paris is Burning" below:

 

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Linette was a senior correspondent at Business Insider who focused her writing on tech, finance and economics as well as international relations. She also conducted investigations into controversial companies, like Tesla.She joined BI in the summer of 2011 after graduating from Columbia University's School of Journalism and holds a BA from Columbia University, where she finished her undergraduate education in 2008.In 2017 she won the Folio 'Rising Star' award for top women in media. In 2020 she won the 'Excellence in Financial Journalism' Award in opinion writing from NYSSCPA for a piece on US-China relations, 'The Huawei indictment marks the end of US and China's cycle of trust.' In 2023 she won the New York Press Club award for commentary in digital journalism for a series of stories about the stock market's decline in 2022.She contributes to "Marketplace," a radio show from American Public Media, and can be seen on MSNBC and CNN.Some stories by Linette: