Retail

Amazon squashed reports that it'll display tariff costs after the White House called it a 'hostile' act

Amazon Building
Amazon is reportedly planning to show how much tariffs are increasing the price of each item on its website and app. picture alliance/dpa/picture alliance via Getty Images
Read in app

A report saying Amazon would list how much tariffs contribute to an item's price drew criticism from Donald Trump's White House on Tuesday and sent shares down.

"This is a hostile and political act by Amazon," White House press secretary Karoline Leavitt said at a press conference before US markets opened on Tuesday.

The e-commerce giant plans to start breaking out the cost of tariffs for each product it sells, Punchbowl News reported early Tuesday.

An Amazon spokesman, however, told Business Insider that "the team that runs our ultra-low-cost Amazon Haul store considered the idea of listing import charges on certain products. This was never approved and is not going to happen."

Amazon shares pared some earlier losses, trading down about 0.8% as of 11:40 a.m. ET.

Retailers and major consumer brands have said that they will have to raise the prices that customers pay to offset the cost of Trump's tariffs.

While Trump earlier this month paused plans to add tariffs on goods from many markets, such as the European Union, he has raised tariffs on imports from China, a major source of consumer goods in the US.

Shoppers will likely see higher prices in stores by the end of May as a result of the tariffs, one of Trump's former advisers said.

Read next

Screen Shot 2020 09 04 at 6.22.07 PM
Alex Bitter
Alex Bitter is a senior retail reporter covering the gig economy, food, and retail. His work focuses major gig delivery and ride-hailing apps, including Uber, Lyft, DoorDash, Instacart, and Walmart's Spark. He is interested in everything from what it's like to work on the apps to the companies' business strategies.Some of his recent stories feature gig workers who have been deactivated on the apps, DoorDash hiring traditional employees to make deliveries, gig workers' use of bots, and gig work expanding into new professions, such as nursing.Alex has also written about Aldi's US expansionStarbucks' turnaround efforts, and the fallout from Kraft-Heinz's budget cutting. Convenience store chain Sheetz ended its "smile policy" after his reporting.Before joining Insider in September 2020, he wrote about consumer and retail companies for S&P Global Market Intelligence. He's a graduate of the University of Hawai'i at Mānoa and grew up on the Big Island.Alex lives in the Washington, DC, area, where you can find him studying ancient coins or searching for Civil War artifacts with his metal detector in his free time.Got a tip? Reach out at abitter@bjinnox.com or via encrypted messaging app Signal at +1 (808) 854-4501.