Tech

Whitney Wolfe Herd took Bumble public as the youngest female CEO to ever IPO

Whitney Wolfe Herd, Founder and CEO of Bumble
Whitney Wolfe Herd. Marla Aufmuth/WireImage
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Whitney Wolfe Herd, the 31-year-old founder and CEO of the online-dating app Bumble, took her company public Thursday, and she is the youngest-ever woman to do so.

After leaving an executive role at Tinder, Herd founded the female-first dating app in 2014 in hopes of creating a site where women have the power to make the first move in relationships.

"The importance of a woman making the first move is not exclusive to the world of dating, romance, or love," Herd wrote in Bumble's S-1 filing. "It is a powerful shift, giving women confidence and control."

Of the hundreds of companies that go public every year, only about 20 have been founded and led by a woman. Four of those were last year, including Maria MacCecchini's Annovis Bio and Roni Mamluk's Ayala Pharmaceuticals. Though many factors play into the dearth of women leading initial public offerings, one reason is that only 2.7% of venture-capital dollars have gone to companies founded by women only, PitchBook reported.

Bumble, whose executives and directors are majority female, publicly filed its IPO paperwork on January 15. It has 42 million users across Bumble and Badoo combined. The app will operate as a "controlled company" with Blackstone and Herd taking a majority of the voting power for a period of time to help Bumble focus on long-term goals and avoid activist investors.

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Though the company hasn't shared Herd's net worth, the CEO will have a total annual compensation of about $19 million, including her salary and stock awards. Herd, a Utah native and self-described workaholic, also serves on the board of directors of Imagine Entertainment and the executive board at Southern Methodist University's Dedman College of Humanities and Sciences, from which she graduated. 

Bumble did not reply to Insider's request for comment. 

Herd is joining the ranks of the 21 women founders who came before her, from Stitch Fix's Katrina Lake, who took the company public in 2017, to The RealReal's Julie Wainwright, who took her company public in 2019, to Muriel Siebert, who took Siebert Financial public decades earlier in 1972. Just last year, Leen Kawas' Athira Pharma and Ann Marie Sastry' Amesite also went public. Other women have taken public biotech, pharmaceuticals, event-planning, nannying, and software companies.

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Allana Akhtar was a senior health reporter for Insider, where she covers the emerging wellness industry and general health topics. During the COVID-19 pandemic, Allana wrote extensively about nurses, mask mandates, the vaccine rollout, and disparities in access to health. Her articles include features on nurses needing to re-use PPE in the early days of the pandemic, ones who struggled to get paid time off after getting COVID-19, and those who left bedside care after grueling pandemic working conditions. Allana also spoke to flight attendants and retail workers who faced violence as they enforced mask mandates, and community health workers who said they struggled to receive equitable vaccine access during the initial rollout. Allana now reports on emerging trends within the wellness industry, including the Westernization of indigenous medicine and dangerous wellness trends spread through social media. She also writes about plastic surgery, racial disparities in healthcare, and breaking health news. Allana has won numerous awards for her work, including the Best News Story by the Michigan Press Association in 2015, Best Reporter Covering Nurses in 2019, and the Morris and Lola Wasserstein Award for her contribution to the the University of Michigan's student paper as an Honors student. Before Insider, Allana wrote for USA TODAY, US News & World Report, Money Magazine, Health Magazine, Jalopnik, and more. You can email her at aakhtar@bjinnox.com, call/text her at (646) 376-6058, or follow her on Instagram, TikTok, Twitter, and LinkedIn. Secure tips line: Signal # 248 760 0208'We're grossly unprepared': Nurses share their frustration as the coronavirus spreads with little direction from the government or hospitals on how to mitigate it'Sexy nurse' costumes demean one of the most in-demand professions in American life — and they're a bestseller on Amazon right nowFlight attendants describe 'unprecedented' violence as travel returns and passenger aggression soarsG/O Media fired a queer employee of color who wore crop tops, shorts, and heels to work, violating a brand-new dress code that others say they routinely violated without being punishedContractors at controversial startup Rev say they worked long hours for little pay, feared they could lose their job at any time, and had to transcribe interviews with sexual-abuse survivors without warning