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Teens are watching YouTube more often than cable TV for the first time

By Nathan McAlone
laurDIY
YouTube star LaurDIY (4.2 million subscribers) YouTube
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For the first time, teens are watching YouTube more often than cable TV, according to a new survey by investment bank Piper Jaffray.

On Friday, Piper Jaffray released its semi-annual survey of 10,000 teens, and it showed YouTube inching over cable in daily use. 26% of teens said they watched YouTube every day, whereas only 25% said the same of cable TV.

These results continue two trends: down for cable TV, and up for YouTube.

But it was Netflix that snagged the top spot, with 37% saying they use it daily, way above its competitors Hulu (3%) and Amazon Prime (3%).

Here is the full chart from Piper Jaffray:

Screen Shot 2016 10 14 at 10.27.35 AM
Piper Jaffray

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Nathan McAlone
Nathan is the media and advertising editor for Business Insider and was previously the entertainment editor, as well as an editor and reporter for the tech section.He runs BI's media business team, which primarily covers the creator economy and the business of social media, the evolution of streaming, and the future of advertising.He edits the  CMO Insider newsletter, which features exclusive reporting on marketing and the creator space.He has overseen several award-winning projects at BI.He coedited Jason Guerrasio's feature on the rise and fall of MoviePass, which won a New York Press Club Award and a National Arts & Entertainment Journalism Award from the Los Angeles Press Club.BI's reporting on MoviePass served as the basis for the HBO documentary "MoviePass MovieCrash." Nathan is interviewed in the documentary and was a consultant during production.He's worked on other stories that have won or been finalists for NAEJ Awards from the LA Press Club.They include:He mainly edits the work of reporters Lucia Moses, Lara O'Reilly, Dan Whateley, Sydney Bradley, and James Faris.Nathan graduated from Syracuse University's S.I. Newhouse School of Public Communications with a master's degree in journalism in 2015, and from Columbia University in 2011.
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