Since then, the site has grown to about 3.7 million active customers, with net sales of $237.9 million in the first quarter of this year.
We visited Zulily's Seattle offices to check out what it's like inside one of e-commerce's current success stories.
Zulily is an extremely fast-growing company. Its office on Elliott Avenue in downtown Seattle is its sixth one in four years.
Business Insider / Jillian D'Onfro
From the moment you walk into Zulily's headquarters, you're dazzled by the bright decor and the sound of children playing.
Business Insider / Jillian D'Onfro
All the pictures on the website's homepage are done in-house. Zulily's stylists create new sets for every fashion shoot.
Business Insider / Jillian D'Onfro
You can see the prep work going on throughout the office.
Business Insider / Jillian D'Onfro
And you'll find room after room of props.
Business Insider / Jillian D'Onfro
"We're always making fun and interesting new sets," Zulily's Laura Jones tells Business Insider. "That's part of how we keep customers coming back every day."
Business Insider / Jillian D'Onfro
Because the company launches about 100 new sales per day, there are always lots of things that need to get photographed.
Business Insider / Jillian D'Onfro
Almost all the kids in Zulily’s editorial shoots are either employees' children or family friends.
Business Insider / Jillian D'Onfro
To keep them entertained during photo shoots, the company keeps several play areas stocked with fun toys.
Business Insider / Jillian D'Onfro
Employees will often model for the site's women's section.
Business Insider / Jillian D'Onfro
When the site launched, it was almost completely dedicated to selling children's clothes and accessories.
Business Insider / Jillian D'Onfro
Today, however, about 60% of Zulily's offerings falls in the women's or home category.
Business Insider / Jillian D'Onfro
The site also recently launched a men's section, too. Luke Friang, Zulily's CIO (pictured here at his desk), told Business Insider that the company tested the category extensively before its official launch.
Business Insider / Jillian D'Onfro
Everything sold through the site is generally 50% to 70% off normal retail prices.
Business Insider / Jillian D'Onfro
Zulily's merchandising team tests and inspects all potential products before they ever get featured on the site.
Business Insider / Jillian D'Onfro
It's part of the company's strategy to handle every step of the retail process.
Business Insider / Jillian D'Onfro
The editorial shoots happen upstairs, but the downstairs is dedicated to product shots.
Business Insider / Jillian D'Onfro
On any given day, Zulily takes 2,500 photos in the product studio.
Business Insider / Jillian D'Onfro
Here's a conveyor built system that the team recently set up to help stylists and photographers get all the products shot as efficiently as possible.
Business Insider / Jillian D'Onfro
Besides taking all the photos, Zulily staff also writes the copy for every item.
Business Insider / Jillian D'Onfro
The company has about 1,300 employees, not counting the people who work in its fulfillment centers.
Business Insider / Jillian D'Onfro
In general, the office has a fun atmosphere.
Business Insider / Jillian D'Onfro
Employees like to decorate their desks and add some personality to the space, even besides the brightly colored walls.
Business Insider / Jillian D'Onfro
Every week, Zulily's CEO, Darrell Cavens, gathers the employees in the large cafeteria for an all-hands meeting.
Business Insider / Jillian D'Onfro
Of course, the cafeteria is stocked daily with tasty food to suit a wide range of diets.
Business Insider / Jillian D'Onfro
The Zulily team is an active group; plenty of people bike to work every day.
Business Insider / Jillian D'Onfro
There's also a gym for anyone else who wants to squeeze a workout in during the day.
Business Insider / Jillian D'Onfro
Employees also enjoy gorgeous views of the water.
Business Insider / Jillian D'Onfro
You can't forget the requisite ping-pong table.
Business Insider / Jillian D'Onfro
Here's another one of Zulily's play areas.
Business Insider / Jillian D'Onfro
Now, check out the new product of another Seattle company ...
Jillian was most recently an enterprise technology editor based in San Francisco. She started at Insider as an intern on the technology desk in 2013 and rose to a senior reporter position, covering Alphabet, Facebook, and ecommerce. After three years at the site, she left to spend time freelance writing abroad, before taking reporting positions at CNBC and then at Forbes, where she covered Alphabet, Silicon Valley culture, and artificial intelligence. She returned to Insider in March 2020 and worked on the enterprise technology desk until August 2021. Jillian graduated from Syracuse University's S.I. Newhouse School of Public Communications with a degree in magazine journalism and information management and technology.