Tech

Check Out The Playful Offices Of Zulily — An E-Commerce Site That's A Mom's Dream Come True

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Zulily Office Tour
Business Insider / Jillian D'Onfro

Zulily, the daily deals site for moms, went public in fall 2013 with a $2.6 billion valuation.

Since then, the site has grown to about 3.7 million active customers, with net sales of $237.9 million in the first quarter of this year.

We visited Zulily's Seattle offices to check out what it's like inside one of e-commerce's current success stories. 

Zulily is an extremely fast-growing company. Its office on Elliott Avenue in downtown Seattle is its sixth one in four years.

Zulily Office Tour
Business Insider / Jillian D'Onfro

From the moment you walk into Zulily's headquarters, you're dazzled by the bright decor and the sound of children playing.

Zulily Office Tour
Business Insider / Jillian D'Onfro

All the pictures on the website's homepage are done in-house. Zulily's stylists create new sets for every fashion shoot.

Zulily Office Tour
Business Insider / Jillian D'Onfro

You can see the prep work going on throughout the office.

Zulily Office Tour
Business Insider / Jillian D'Onfro

And you'll find room after room of props.

Zulily Office Tour
Business Insider / Jillian D'Onfro

"We're always making fun and interesting new sets," Zulily's Laura Jones tells Business Insider. "That's part of how we keep customers coming back every day."

Zulily Office Tour
Business Insider / Jillian D'Onfro

Because the company launches about 100 new sales per day, there are always lots of things that need to get photographed.

Zulily Office Tour
Business Insider / Jillian D'Onfro

Almost all the kids in Zulily’s editorial shoots are either employees' children or family friends.

Zulily Office Tour
Business Insider / Jillian D'Onfro

To keep them entertained during photo shoots, the company keeps several play areas stocked with fun toys.

Zulily Office Tour
Business Insider / Jillian D'Onfro

Employees will often model for the site's women's section.

Zulily Office Tour
Business Insider / Jillian D'Onfro

When the site launched, it was almost completely dedicated to selling children's clothes and accessories.

Zulily Office Tour
Business Insider / Jillian D'Onfro

Today, however, about 60% of Zulily's offerings falls in the women's or home category.

Zulily Office Tour
Business Insider / Jillian D'Onfro

The site also recently launched a men's section, too. Luke Friang, Zulily's CIO (pictured here at his desk), told Business Insider that the company tested the category extensively before its official launch.

Zulily Office Tour
Business Insider / Jillian D'Onfro

Everything sold through the site is generally 50% to 70% off normal retail prices.

Zulily Office Tour
Business Insider / Jillian D'Onfro

Zulily's merchandising team tests and inspects all potential products before they ever get featured on the site.

Zulily Office Tour
Business Insider / Jillian D'Onfro

It's part of the company's strategy to handle every step of the retail process.

Zulily Office Tour
Business Insider / Jillian D'Onfro

The editorial shoots happen upstairs, but the downstairs is dedicated to product shots.

Zulily Office Tour
Business Insider / Jillian D'Onfro

On any given day, Zulily takes 2,500 photos in the product studio.

Zulily Office Tour
Business Insider / Jillian D'Onfro

Here's a conveyor built system that the team recently set up to help stylists and photographers get all the products shot as efficiently as possible.

Zulily Office Tour
Business Insider / Jillian D'Onfro

Besides taking all the photos, Zulily staff also writes the copy for every item.

Zulily Office Tour
Business Insider / Jillian D'Onfro

The company has about 1,300 employees, not counting the people who work in its fulfillment centers.

Zulily Office Tour
Business Insider / Jillian D'Onfro

In general, the office has a fun atmosphere.

Zulily Office Tour
Business Insider / Jillian D'Onfro

Employees like to decorate their desks and add some personality to the space, even besides the brightly colored walls.

Zulily Office Tour
Business Insider / Jillian D'Onfro

Every week, Zulily's CEO, Darrell Cavens, gathers the employees in the large cafeteria for an all-hands meeting.

Zulily Office Tour
Business Insider / Jillian D'Onfro

Of course, the cafeteria is stocked daily with tasty food to suit a wide range of diets.

Zulily Office Tour
Business Insider / Jillian D'Onfro

The Zulily team is an active group; plenty of people bike to work every day.

Zulily Office Tour
Business Insider / Jillian D'Onfro

There's also a gym for anyone else who wants to squeeze a workout in during the day.

Zulily Office Tour
Business Insider / Jillian D'Onfro

Employees also enjoy gorgeous views of the water.

Zulily Office Tour
Business Insider / Jillian D'Onfro

You can't forget the requisite ping-pong table.

Zulily Office Tour
Business Insider / Jillian D'Onfro

Here's another one of Zulily's play areas.

Zulily Office Tour
Business Insider / Jillian D'Onfro

Now, check out the new product of another Seattle company ...

Amazon Fire Phone
Business Insider / Jillian D'Onfro

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Jillian was most recently an enterprise technology editor based in San Francisco.  She started at Insider as an intern on the technology desk in 2013 and rose to a senior reporter position, covering Alphabet, Facebook, and ecommerce. After three years at the site, she left to spend time freelance writing abroad, before taking reporting positions at CNBC and then at Forbes, where she covered Alphabet, Silicon Valley culture, and artificial intelligence. She returned to Insider in March 2020 and worked on the enterprise technology desk until August 2021.  Jillian graduated from Syracuse University's S.I. Newhouse School of Public Communications with a degree in magazine journalism and information management and technology.