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Amazon requires police departments to advertise Ring home security products to residents in return for free Ring cameras

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Ring, the smart home security company that Amazon acquired last year, is requiring US police departments across the country to advertise the Ring platform in return for free Ring smart home security cameras, according to a report in Motherboard on Thursday.

Motherboard said it obtained a signed memorandum of understanding as well as emails between Ring and the Lakeland, Florida police department revealing the terms of these secret agreements. 

Ring gave the Lakeland police department 15 of its home security cameras for free (it's not clear which Ring cameras, but Amazon's website lists the cost of Ring cameras between $99 and $249), as well as access to a special online portal Ring created for law enforcement, according to the documents.

The portal is essentially a map of all the Ring cameras in a neighborhood. Specific home addresses are obscured, but the site allows police to reach out to homeowners with Rings to request access to their footage, an arrangement that Motherboard says allows police to sidestep the usual warrants required for obtaining security footage.

In exchange for these freebies and privileges, the Lakeland Police Department is contractually obligated to "encourage" residents to download the Ring app. For every download, the police department gets a $10 credit that can be used towards the purchase of more Ring cameras. 

Lakeland Police Department told Business Insider that it was never required or encouraged the public to buy a Ring device.

CNET's Alfred Ng has previously reported that police departments around the US had a partnerships with Ring hat involved police offering free Ring cameras to local residents. But the terms of the contracts, and the allegation that police are explicitly required to act as advertisers for Ring under the arrangements, weren't known. 

Many police departments appear to have have partnerships with Ring, potentially with similar contractual terms. 

The Tulsa, Oklahoma police department tweeted about its partnership with Ring on Monday, providing a special code and a link for people to download the app.

 

 

 

The concern with the partnership detailed in the previous CNET report was that some police departments were requiring recipients of free Ring cameras to give police access to recorded footage, giving police departments unprecedented surveillance capabilities without going through formal law enforcement due process to obtain warrants for surveillance footage, and posing serious concerns over privacy.

Lakeland Police Department told Business Insider that it "cannot access anyone's device or videos. We can only view what each user chooses to submit to us."

Ring told Business Insider that the company doesn't support programs that require recipients to subscribe to a recording plan or share footage as a condition for receiving a donated device. The company also said that "law enforcement can only submit requests to users in a given area when investigating an active case. Ring facilitates these requests and user consent is required in order for any footage or information to be shared with law enforcement."

With Thursday's news, the implication that Ring is incentivizing police departments to advertise its services raise new concerns.

Ring replied to Business Insider's request for comment, saying:

"Ring partners with law enforcement agencies to help make neighborhoods safer. Through these partnerships, we are opening up the lines of communication between community members and local law enforcement and providing Neighbors app users with important crime and safety information directly from the official source.

Agreements with law enforcement agencies are not secret. Memorandums of Understanding (MOU) often go before public entities such as city councils for consideration, where they are made available to the public prior to signing. Law enforcement partnerships are also made public through announcements in the Neighbors app and press releases.

We've seen many positive examples of Neighbors users and law enforcement engaging on the Neighbors app and believe open communication is an important step in building safer, stronger communities."

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Antonio Villas-Boas was a consumer tech expert with over a decade of experience testing and reviewing smartphones, tablets, computers, smartwatches, and phone carriers.ExperienceAntonio joined the Business Insider team in 2015 as a tech reporter on the news desk and moved to the service journalism team in 2020. During his time as Business Insider’s senior tech reporter, Antonio developed industry-leading battery-life tests for smartphones and tablets, and covered and reviewed hundreds (if not thousands) of products from major brands like Apple, Google, Samsung, and OnePlus since as far back as Samsung’s Galaxy S6, the original Apple Watch, and the very first Google Pixel. This decade-plus of experience has given him tremendous insights into what consumer tech truly stands the test of time and what will be irrelevant in just a few years' time (RIP The Pebble).Antonio is also an experienced deal hunter, surfacing the best discounts on phones, laptops, and smartwatches for readers during sale events like Prime Day, Black Friday, and Cyber Monday. Previously, Antonio was a consumer-electronics analyst at PCMag and ran his own blog. Why you can trust AntonioAntonio approaches all his reviews not only as a tech expert but as a consumer himself. He reads every word of fine print in the phone carrier plans he reviews, and is deeply skeptical of deals that promise you the latest iPhone model for free. (Spoiler: it might be “free,” but you could be stuck with it for three years.)He largely recommends less expensive and small-scale fixes to upgrade your existing tech before considering buying the latest and flashiest in new tech. Antonio believes his role as the go-to “tech guy” for his family and friends extends to his readers as well; he only recommends products that have stood up to the testing process.Scripps News, NewsNation, Fox 5 DC, NBC LX, and Rich DeMuro’s “Rich On Tech” radio show have requested his commentary and expertise. ExpertiseHis expertise includes:
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EducationAntonio graduated from Colgate University in 2009 with a bachelor's degree in history.Outside of workBesides testing tech products, Antonio is also a full time dad to two young kids. His ideal day would be spent on a lake in the Adirondacks.Learn more about how our team of experts tests and reviews products at Insider here.Learn more about how we test tech and electronics.