Media

Apple has put hiring freezes in place for the next year, insiders say

Apple CEO Tim Cook speaks at an Apple event at their headquarters in Cupertino, California, U.S. September 10, 2019.
Apple CEO Tim Cook. Stephen Lam/Reuters
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Since the summer, Apple has touted its "deliberate" decisions about investment and hiring, including on its most recent quarterly earnings call last week. But three sources with close knowledge of conversations at the company told Insider it has paused almost all hiring.

Staff across divisions, the sources said, have been told the company won't be onboarding new hires for a number of months, possibly through the end of the company's fiscal year, which is September 2023.

The hiring stall affects full-time employees inside the company, said one of the three people, with divisions such as retail still likely to add sales staffers at Apple locations in advance of the holiday gifting rush.

This person — who has direct knowledge of internal conversations at the tech behemoth — said Apple had designated "no budget" for additional headcount for company positions in the coming year. The person characterized the company as being in a hiring "freeze."

The second source, who has knowledge of multiple high-level conversations inside Apple, agreed that it's experiencing a hiring freeze. The third source — a person who was pursuing a senior-level position at the company — said they had been told by a high-ranking divisional leader that "budgets are under review." Other Apple executives reiterated similar messaging in private conversations, the third source added. 

All three sources who spoke to Insider requested not to be identified discussing the tech giant's recruiting plans in order to protect their relationships with the company.

Apple has signaled for several months its plans to rein in staffing. In August, Bloomberg reported the company had laid off roughly 100 contract-based recruiters with the aim of slowing the cadence of "hiring and spending," citing "people with knowledge of the matter."

Officially, Apple has said it's taking a cautious approach to onboarding new recruits.

Tim Cook, Apple's CEO, addressed its position earlier this year during a quarterly earnings call for shareholders. "We believe in investing through the downturn. And so we'll continue to hire people and invest in areas, but we are being more deliberate in doing so in recognition of the realities of the environment," Cook said, according to a Sentieo transcript.

In a statement to Insider on Tuesday, an Apple spokesperson reiterated Cook's points. "We are continuing to hire but given the economic environment we're taking a very deliberate approach in some parts of the business," the spokesperson said. "We are very confident in Apple's future and are investing for the long term. We want to be thoughtful and make smart decisions that enable us to continue fueling innovation for the long term."

Hundreds of open roles are currently listed on Apple's careers portal, and in recent months, the company has continued to invest and hire in content units such as sports. Insider recently reported that, as of the end of August, Apple had posted several dozen open roles for content, strategy, and production related to Apple TV+'s push into live sports programming. As part of that push, Apple has also invested billions into deals with Major League Baseball and Major League Soccer, according to media reports.

All three sources who spoke to Insider suggested that Apple would continue to be cautious in how it characterizes hiring pauses or slowdowns, because conceding such moves could put a further dent in the company's stock price. Apple, like other tech companies, has taken a beating this year, with its stock down more than 17% year-to-date.

Big Tech giants such as Meta (owner of Facebook), DoorDash, and Uber told workers earlier this year they would halt or slow hiring for the foreseeable future.

Do you work at Apple and have insights to share about company plans for 2023? Get in touch with these reporters. Reed Alexander can be reached at ralexander@insider.com, or SMS/the encrypted app Signal at (561) 247-5758. Claire Atkinson can be reached at catkinson@insider.com, or via the encrypted service ProtonMail at claireatki@protonmail.com.

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Reed Alexander
Reed Alexander
Reed Alexander was a correspondent at Business Insider covering Wall Street, with a focus on investment banks like Goldman Sachs, Morgan Stanley, and JPMorgan Chase.In this capacity, he's broken consequential stories that have defined the civic conversation in the financial-services industry. He's written hundreds of articles, unearthing JPMorgan's secretive corporate surveillance-monitoring tools tracking employees' comings and goings, to profiling the real-life former investment banker who built a digital alter ego as "Litquidity" and became a household name on Wall Street.Reed was previously an entertainment business correspondent at BI, where he reported on the media industry and Hollywood companies like Disney. Prior to joining Business Insider in 2020, Reed reported and wrote for publications ranging from Dow Jones Media Group's MarketWatch and Moneyish, to CNN International, where he began his career based in the Hong Kong bureau.Reed is also a professor of journalism at the University of Miami's School of Communication, where fellow faculty awarded him their highest honor — the distinction of Communicator of the Year — in 2022. In 2024, he teaches a course called "Covering Hollywood," a specialty journalism course which takes students inside the machinations of reporting on the global media industry, and equips them with the tools to tell stories about the figures who dominate it.Reed has been interviewed by leading national and international news broadcasts and publications, ranging from CNN and NBC's "Today" show to "People" Magazine and the Associated Press. LinkedIn also named him one of its ten Top Voices for the Next Generation, highlighting his leadership in business journalism.He holds a bachelor's degree from New York University and a master's degree from the Graduate School of Journalism at Columbia University.**Expertise
  • Financial Services (Banking, Private Equity & More): Investment banking, Wall Street culture, and the pathways for young professionals into the industry. Reed has been invited three times — in 2021, 2022, and 2023 — to serve as an honorary speaker at the Wharton School of the University of Pennsylvania, one of the world's most esteemed business schools, in connection with his Wall Street coverage.
  • The Business of Hollywood: Telling stories about early-career professionals in Hollywood and pathways into the industry; coverage of streamers like Apple TV+ and Netflix; news cycles like the 2023 Writers Guild of America strike; taking readers inside production companies, studios, and news-gathering organizations.
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British-born Claire Atkinson has written about the global media business on both sides of the Atlantic. She was previously on Insider's business desk and came from NBC News where she was Senior Media Editor reporting for NBCNEWS.com, "Nightly News," MSNBC and NBC News Now. She is also a regular guest on CNBC and appeared on CNN's "Reliable Sources." Atkinson previously covered M&A in media, film, music and sports business for the New York Post business desk and was also a Sunday columnist. Atkinson has also written for a host of business magazines from The Hollywood Reporter and Variety, Broadcasting & Cable and Ad Age among other trade publications. Her credits also include freelancing for The New York Times and the International Herald Tribune and UK newspapers including The Independent and The Observer.