Tech

Apple is launching what it hopes is its next big product on February 2

Vision Pro
Apple unveiled the Vision Pro headset at its Worldwide Developers Conference in June. JOSH EDELSON/Getty Images
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Apple is less than a month away from launching what it hopes will eventually be its biggest hit since the iPhone.

The company announced Monday that its "mixed reality" Vision Pro headset would be available online and at US Apple Stores starting February 2. Preorders for the device, which starts at $3,500 with 256 GB of storage, are set to begin January 19 at 8 a.m. ET.

The product uses virtual and augmented reality, running on what Apple calls "the world's first spatial operating system," with a 3D interface controlled by the user's voice and eye and hand movements. No controller comes with it.

By blending the wearer's physical surroundings with their digital experience, Apple says the Vision Pro can open the doors to more immersive gaming and entertainment, and even foster a more collaborative workspace.

Apple unveiled the Vision Pro at its annual Worldwide Developers Conference last year, where its steep price drew audible groans from the audience.

The Vision Pro also has two high-end displays that each offer a resolution that's denser than a 4K display's, which contribute to both the positive early impressions — and the steep price tag.

Apple has already started shipping units to US warehouses ahead of their arrival at Apple retail locations, Bloomberg's Mark Gurman reported.

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Sarah Jackson
Sarah Jackson was a senior reporter at Business Insider who covers tech and trending business news, with a focus on the workplace. She has covered The Great Resignation, workplace trends, remote work and RTO, tech layoffs, the job search, and more. Before joining Business Insider in 2021, Sarah also wrote for places like Inc., NBC News, and The Today Show. She received her B.A. in journalism from NYU.Some of Sarah's top stories include:Workers are 'epiphany-quitting' their jobs after the pandemic forced them to rethink everything about their livesJob postings can reveal signs of trouble ahead with a potential employer or role. Here are the red flags that candidates should look for.The 'hushed hybrid' work schedule is the latest way employees are getting around a return to the officeNew York City employers are now required to list salary ranges in their job posts. Here's how that will affect candidates and companies.as-told-to: I do 'Bare Minimum Mondays' at work to help beat the 'Sunday scaries' and avoid burnout. It's completely changed my life and how I approach my job.