Health

Dating profiles from 100 years ago, when singles published their net worth and expressed their deepest fears in newspaper ads

newspaper tinder ads love marriage 1900s
Lily Elsie and Joseph Coyne in The Merry Widow, 1907. Elsie and Coyne are playing the parts of 'Sonia' and 'Prince Danilo' respectively. MyHeritage/Hulton Archive/The Print Collector/Print Collector/Getty Images/Insider
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Long before the advent of the internet and smartphones, singles looked to newspaper personal advertisements to meet their suitors.

Researchers at MyHeritage, a family-history research company, scoured their databases for the juiciest personal ads in newspapers across the country, from the Pittsburgh Press to the St. Louis Post-Dispatch. 

These 19th and 20th century callouts offer a look into how our grandparents and great-grandparents found love and marriage long before Tinder.

They'd share their preferences with a marriage advertising agency, who would place the ads in local newspapers. Any interested readers would get in touch with the paper, which would contact the agency, then the single in question.

Much like dating app profiles of today, singles of the 1800s and 1900s shared the type of relationship they were seeking (a "husband and true companion") and their best qualities ("business gentleman" and "believes in God").

October 23, 1898: "I sacrificed youth, dread a lonely future, seek husband and true companion."

The Atlanta Constitution, 1898 (mommy_s girl)   October 23, 1898
From The Atlanta Constitution MyHeritage

April 16, 1899: A 44-year-old widow sought to have "the hearthstone of her heart swept, and the cobwebs brushed away."

St Louis Post Despatch, 1899 (wants cobwebs brushed away)   April 16,1899
From the St. Louis Post Despatch MyHeritage

July 17, 1904: Bachelors' and bachelorettes' net worths were often published as a way to entice potential suitors.

The Anaconda Standard, (ad placed by a marriage agency)  July 17, 1904
From The Anaconda Standard MyHeritage

Source: Timeline

October 22, 1901: Before catfishing, or pretending to be someone you're not, became an unfortunate dating trend, people would use personal ads to dupe unsuspecting singles.

The Meriden Daily Journal, New Haven County, CT (a 1901 Tinder honeytrap) October 22 1901
From The Meriden Daily Journal in New Haven County, Connecticut MyHeritage

July 29, 1901: In this case, bachelorette Flora Kable broke things off with her suitor after he paid for a train ticket to visit her.

Daily True American, Trenton, Mercer County, NJ (when Tinder dates go wrong) July 29, 1901
From Daily True American in Trenton, New Jersey MyHeritage

January 31, 1904: Retired miners, like this one who found his lover left him while he was at work, would also place personal ads.

The Minneapolis Tribune (returning from the mines) January 31, 1904
From The Minneapolis Tribune MyHeritage

September 11, 1921: A "business gentleman" and "true American" was looking for a "widow lady of some means" who loved music. Her weight and height seemed to matter too.

The Pittsburgh Press, (A business gentleman, true American) September 11, 1921
From The Pittsburgh Press MyHeritage

July 17, 1921: Women also made specific requests in their ads, like for a "good-natured gentleman owning automobile."

The Pittsburgh Press, (seeking gentleman owning automobile) July 17, 1921
From The Pittsburgh Press MyHeritage

September 11, 1921: "Must be Protestant. No dancers, flirts or street-walkers need answer."

The Pittsburgh Press, 1921 (no dancers or flirts need answer)
From the The Pittsburgh Press MyHeritage

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Julia Naftulin
Julia Naftulin is an editor on Business Insider's Special Projects team, where she leads editorial initiatives spanning the business, tech, and lifestyle spaces.She has launched and managed series covering how companies adopt and implement AIthe business of food, the 2026 World Cup, and innovation in supply chain management, as well as projects like the AI Power List.Previously, Julia served a five-year tenure as health reporter at Business Insider, covering general wellness and the intersection of relationships, psychology, and culture.Julia reported on the life of a Wall Street accountant-turned-professional-girlfriend, took readers inside Goop's first cruise, explored the dating industry, and delved into the latest plastic surgery trends. She was also Business Insider's resident relationship advice columnist, penning the now-defunct column Doing It Right.She has held editor roles at Health.com and Dotdash Meredith. Her work has been published in Health magazine and on Time, Apartment Therapy, The Knot, and Bicycling.com.Julia graduated from Syracuse University with a Bachelor of Science in Magazine Journalism. Julia lives in Philadelphia with her dachshund, Gretchen.