Tech

Elon Musk has told engineers to get to work on a Vine reboot

Elon Musk and Vine
Carina Johansen/NTB/AFP via Getty Images. Hoch Zwei/Corbis via Getty Images.
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The short-form video app Vine could be revived soon, six years after being shut down, if Elon Musk has his way.

Musk, who completed his $44 billion purchase of Twitter last week, has directed Twitter engineers to work on a Vine relaunch, a source familiar with the matter confirmed to Insider on Monday.

Axios, which first reported the news, said Musk gave an end-of-year deadline and that one engineer told the publication that Vine's old code base "needs a lot of work."

Neither Twitter nor Musk immediately responded to a request for comment from Insider. Vine co-founder Rus Yusopov declined to comment when contacted by Insider and co-founder Dom Hofmann did not respond ahead of publication.

Twitter bought Vine in 2012 but shut it down shortly after in 2016. The app was known for looping six-second videos, pre-dating TikTok in popularizing short-form video content.

Twitter's founder and former CEO Jack Dorsey tweeted earlier this year that shuttering Vine was his "biggest regret."

Musk hinted at his intentions on Monday in a Twitter poll asking "Bring back Vine?" As of Monday afternoon it had more than 4 million votes, over 69% of which responded "Y" (for yes).

MrBeast, a popular YouTuber, responded to the survey, "If you did that and actually competed with tik tok that'd be hilarious."

When Musk asked "What could we do to make it better than TikTok?," MrBeast responded to "make it hard to copy."

TikTok quickly grew during the pandemic, prompting rival Instagram to adopt and focus on video features like Reels. Last year, TikTok said that it had 1 billion global active users.

But it's also faced privacy and national-security concerns over its Chinese parent company ByteDance, and has caught the attention of both former President Trump and President Biden's administrations.

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Travis Clark was a senior reporter covering the entertainment and tech industries on the Tech News team.Travis covered the companies, properties, and trends transforming and disrupting Hollywood, and how they interesect with the tech world.He's also a comic-book movie expert, and is interested in the evolution of the Marvel Cinematic Universe and Warner Bros.' shifting strategy for its DC superhero movies, for starters.Below is some of the work he's most proud of:Disney is shutting down the animation studio behind the 'Ice Age' movies. Some staffers say they're shocked at the lack of communication and feel betrayed that its final movie won't be released.Hulu insiders say a scrapped international expansion and changing culture have made them question what the streamer's future looks like under DisneyMarvel insiders say they're skeptical of its recent pledge to improve diversity in its comics and company, after employing only 2 Black editorial staffers in the last 5 yearsInsiders say major questions hang over DC Universe as its parent company prepares to launch Netflix rival HBO Max
Kali Hays was a Tech Correspondent at Business Insider covering the major social media platforms like Meta, Twitter, and Snap. Her reporting covered major changes and the internal culture at these companies, the founders and executives who run them, and business developments and products. Hays also wrote frequently about AI and emerging trends and shifts in the tech industry overall. Her work has been widely cited, including by the FTC in an investigation into Elon Musk’s takeover of Twitter, and she has appeared as an expert on NBC, CBS, the BBC and elsewhere. Her exclusive reporting and scoops include:Meta's Facebook Messenger hit with layoffs amid ongoing 'efficiency' pushLayoff angst looms over Meta employees as they face tough performance reviews and ongoing reorgsMeta aiming to reveal and demo Orion, its first true AR glasses, at its fall developer conferenceMeta's Responsible AI team shrinks amid layoffs and restructuring, even as the company goes all-in on AIMeta updates RTO policy with stricter mandate, saying workers may lose their jobs if they don't show up 3 days a weekLeaked documents from Mark Zuckerberg and Priscilla Chan's charity include a tacit admission that their biggest bet on education reform was a flop'He is in war time': Mark Zuckerberg's desperate, last-ditch attempt to remake himself — and MetaOpenAI is expected to release a 'materially better' GPT-5 for its chatbot mid-year, sources sayOpenAI's employees were given 2 explanations for why Sam Altman was fired. They're unconvinced and furious.AI is killing the grand bargain at the heart of the web. 'We're in a different world.'Jack Dorsey warns Block employees of coming job cuts: 'The growth of our company has far outpaced the growth of our business.'Elon Musk is considering taking X out of Europe amid EU compliance investigationLeak: Elon Musk said he wants X to be a dating app, too, in an all-hands meeting on the anniversary of his Twitter takeoverLinda Yaccarino, Elon Musk, and the most difficult CEO job on earthElon Musk's Twitter races to build a live video service as it woos right-wing media personalitiesElon Musk is moving forward with a new generative-AI project at Twitter after purchasing thousands of GPUsSnap begins a new round of layoffs with staffers expecting more next weekEvan Spiegel proclaims 'social media is dead' in leaked memo, predicts Snap is about to 'transcend' the smartphoneSnap workers say they're being closely 'tracked' to enforce compliance with the RTO mandateHow Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant