Tech

Meta is aiming to reveal and demo Orion, its first true AR glasses, at its fall developer conference

Mark Zuckerberg presents at the Meta Connect event in September 2023.
Mark Zuckerberg showing Meta's current smart glasses at Connect in September 2023. Josh Edelson/AFP/Getty Images
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Meta plans to show off years of work on new augmented-reality glasses during its developer conference this year.

The company's first version of what's considered "true" AR glasses, an internal project referred to as Orion, is poised to be revealed this fall, most likely during Meta's annual Connect conference for third-party developers. The AR team is also being pushed to have the high-tech glasses demoed during Connect, so there's internal pressure to ensure a high level of performance, according to two people familiar with the plans, whose identities Business Insider has confirmed but who asked to remain anonymous so they could speak freely.

One of the people said that while the AR glasses wouldn't be for sale to the public after the reveal, a handful of employees had already been experimenting with advanced prototypes. A demo of the new product could generate industry excitement around Meta's expensive work in high-tech wearables.

The AR glasses are a separate product from Meta's better-known Ray-Ban smart glasses and Quest headsets. The Orion project has been in the works for several years under Meta's Reality Labs division, which handles AR and virtual-reality work at the company, along with artificial intelligence and all metaverse-related projects.

Reality Labs is the purview of Meta's chief technology officer, Andrew Bosworth, although projects within it are of keen interest to CEO Mark Zuckerberg, who maintains close oversight of Reality Labs' work. He posted a photo to Threads earlier this month showing several versions of Meta glasses on his desk. A source said certain prototypes of the unreleased AR glasses were visible in the photo, which shows at least two glasses frames that are much thicker than the available Meta smart glasses.

A Meta spokesman declined to comment.

AR glasses overall are a major part of Meta's plans as a wearables and hardware business. The Verge reported that Meta planned to release a version of the new AR glasses to early adopters some time in 2027 as part of a multi-year road map for wearables. So far, Meta's AR glasses are costly to produce, much less sell at retail.

Bosworth teased in a December interview with The Verge that the full AR glasses were something he expected people "will get a chance to play with in 2024." He didn't say there would be a demo at Connect. Bosworth also described the AR glasses as having been built on a "prohibitively expensive technology path," and the result thus far was a consumer electronic that "might be the most advanced thing that we've ever produced as a species."

Are you a Meta employee or someone with a tip or insight to share? Contact Kali Hays at khays@insider.com or on the secure messaging app Signal at 949-280-0267. Reach out using a non-work device.

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Kali Hays was a Tech Correspondent at Business Insider covering the major social media platforms like Meta, Twitter, and Snap. Her reporting covered major changes and the internal culture at these companies, the founders and executives who run them, and business developments and products. Hays also wrote frequently about AI and emerging trends and shifts in the tech industry overall. Her work has been widely cited, including by the FTC in an investigation into Elon Musk’s takeover of Twitter, and she has appeared as an expert on NBC, CBS, the BBC and elsewhere. Her exclusive reporting and scoops include:Meta's Facebook Messenger hit with layoffs amid ongoing 'efficiency' pushLayoff angst looms over Meta employees as they face tough performance reviews and ongoing reorgsMeta aiming to reveal and demo Orion, its first true AR glasses, at its fall developer conferenceMeta's Responsible AI team shrinks amid layoffs and restructuring, even as the company goes all-in on AIMeta updates RTO policy with stricter mandate, saying workers may lose their jobs if they don't show up 3 days a weekLeaked documents from Mark Zuckerberg and Priscilla Chan's charity include a tacit admission that their biggest bet on education reform was a flop'He is in war time': Mark Zuckerberg's desperate, last-ditch attempt to remake himself — and MetaOpenAI is expected to release a 'materially better' GPT-5 for its chatbot mid-year, sources sayOpenAI's employees were given 2 explanations for why Sam Altman was fired. They're unconvinced and furious.AI is killing the grand bargain at the heart of the web. 'We're in a different world.'Jack Dorsey warns Block employees of coming job cuts: 'The growth of our company has far outpaced the growth of our business.'Elon Musk is considering taking X out of Europe amid EU compliance investigationLeak: Elon Musk said he wants X to be a dating app, too, in an all-hands meeting on the anniversary of his Twitter takeoverLinda Yaccarino, Elon Musk, and the most difficult CEO job on earthElon Musk's Twitter races to build a live video service as it woos right-wing media personalitiesElon Musk is moving forward with a new generative-AI project at Twitter after purchasing thousands of GPUsSnap begins a new round of layoffs with staffers expecting more next weekEvan Spiegel proclaims 'social media is dead' in leaked memo, predicts Snap is about to 'transcend' the smartphoneSnap workers say they're being closely 'tracked' to enforce compliance with the RTO mandateHow Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant