Sports

More than 60% of ESPN's revenue comes from their dwindling subscriber base

Read in app

ESPN is estimated to have made $10.8 billion in revenue in 2014 according to estimates by SNL Kagan (via the Wall Street Journal) and Wunderlich Securities (via Forbes). Of that revenue, nearly two-thirds (63.9%) came from subscription fees paid by cable television customers.

In 2014, ESPN charged cable companies the largest fee by any network, by far, at $6.04 per subscriber whether those people watched ESPN or not. That translates to more than $6.9 billion in revenue from subscribers alone, easily ESPN's biggest source of revenue.

That ESPN makes a lot of money off of cable subscribers is not a surprise, but the enormity is jaw-dropping. Consider that the next-biggest money-maker is TNT, which charged just $1.48 per subscriber and generated $1.7 billion in subscriber revenue in 2014. 

It is also worrisome as the number of people with ESPN in their homes has fallen by more than 8 million subscribers since its peak in 2011. That, coupled with skyrocketing costs associated with airing live sporting events, is a terrible combination.

Here is how ESPN's subscription fees compare to their advertising revenue...

ESPN Revenue
Cork Gaines/Business Insider

Read next

Cork was a correspondent for Insider's sports desk.Previously, he was a contributor at MLB Trade Rumors, and he has written for Yahoo Sports, Deadspin, and The Hardball Times. He has authored chapters in three books, including "The Hardball Times 2009 Season Preview." Cork's work has been featured on ESPN's "SportsCenter" and "Mike & Mike," "Any Given Wednesday with Bill Simmons," ESPN.com, BBC, Yahoo, USA Today, Sports Illustrated, Drudge Report, the Washington Post, the Kansas City Star, the Houston Chronicle, and the Dallas Morning News, among others.He is a graduate of the University of Iowa and holds a doctorate from Fordham University.Here is a selection of his work:Under Armour hit the jackpot on its Jordan Spieth betGary Woodland once took his pants off to hit a shot and learned a funny lesson about product endorsementWe tried the alcohol diet Tom Brady put Rob Gronkowski on, and it was a lot harder than we imaginedThe University of Texas spent $7 million remodeling their football locker room and the results are jaw-droppingStephen Curry has replaced LeBron James as the best basketball player in the worldEx-NBA player who made $60 million explains what really happens to your money when you sign an 8-figure contractHere's Michael Jordan's 56,000-square-foot house in Chicago, and why it's still on the market after 6 yearsMayweather beat McGregor with a TKO in the 10th round! Here are the big moments everybody will be talking aboutPerfect conditions at Cowboys-Patriots game helped create incredible picturesWe've been using Alexa in a car for 6 months and it's the best infotainment system we've ever used.