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US Open champion Gary Woodland once took his pants off to hit a shot and learned a funny lesson about product endorsement

Gary Woodland
Gary Woodland wears Puma now, but he used to be one of Under Armour's top golfers. Warren Little/Getty Images
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Gary Woodland held off several top golfers to win the U.S. Open, his first major championship win.

Before Woodland's run at Pebble Beach, he may be best known as the golfer who took his pants off to hit a shot out of the water at the 2016 Honda Classic. While he saved his trousers, he also learned a funny lesson in making sure to take care of your business partners.

According to Woodland, he looked at where his tee shot landed on the sixth hole of the PGA National golf course and quickly realized that there was no way he was going to be able to hit that shot and not come out of it with his white pants covered in mud.

The logical next step, according to Woodland, was to take the pants off.

 


While that made for some fun internet and highlight-show fodder, Woodland had some explaining to do to both the PGA and to Under Armour. Woodland now wears Puma gear, but at the time, he was one of Under Armour's top golfers.

The PGA Tour seemed to be concerned with Woodland baring his skin. After all, this is a sport where the idea of wearing shorts during practice rounds caused a firestorm. Meanwhile, Under Armour was more concerned with what Woodland had on underneath.

"The next day, [Under Armour] wanted to know why I wasn't wearing Under Armour underwear," Woodland said. "I said, 'I was!' Their underwear is some of the best stuff they have."

But there was a small problem. The Under Armour logo on their underwear, while large, is only found around the waistband. Woodland's was not visible.

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Nobody could see the logo on Gary Woodland's Under Armour underwear.  PGA Tour/Under Armour

Woodland had missed out on a tremendous opportunity to get a line of Under Armour products some national exposure it doesn't typically receive. This earned Woodland a humorous rebuke from Under Armour.

"They said, 'Next time, make sure to tuck your shirt in,'" Woodland said.

Next time Woodland decides to strip out of his pants on the golf course, he'll probably make sure to take an extra moment to tuck in his shirt. The PGA Tour probably won't be happy, but they'll get over it.

This post was originally published in 2016 and has been updated.

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Cork was a correspondent for Insider's sports desk.Previously, he was a contributor at MLB Trade Rumors, and he has written for Yahoo Sports, Deadspin, and The Hardball Times. He has authored chapters in three books, including "The Hardball Times 2009 Season Preview."Ā Cork's work has been featured on ESPN's "SportsCenter" and "Mike & Mike," "Any Given Wednesday with Bill Simmons," ESPN.com, BBC, Yahoo, USA Today, Sports Illustrated, Drudge Report, the Washington Post, the Kansas City Star, the Houston Chronicle, and the Dallas Morning News, among others.He is a graduate of the University of Iowa and holds a doctorate from Fordham University.Here is a selection of his work:Under Armour hit the jackpot on its Jordan Spieth betGary Woodland once took his pants off to hit a shot and learned a funny lesson about product endorsementWe tried the alcohol diet Tom Brady put Rob Gronkowski on, and it was a lot harder than we imaginedThe University of Texas spent $7 million remodeling their football locker room and the results are jaw-droppingStephen Curry has replaced LeBron James as the best basketball player in the worldEx-NBA player who made $60 million explains what really happens to your money when you sign an 8-figure contractHere's Michael Jordan's 56,000-square-foot house in Chicago, and why it's still on the market after 6 yearsMayweather beat McGregor with a TKO in the 10th round! Here are the big moments everybody will be talking aboutPerfect conditions at Cowboys-Patriots game helped create incredible picturesWe've been using Alexa in a car for 6 months and it's the best infotainment system we've ever used.