Finance

There's one clear winner in the asset-management business in 2018, and it shows how the industry's changing

Larry Fink
BlackRock CEO Larry Fink. AP
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The biggest asset managers keep getting bigger.

Data from Morningstar collected with just days left in 2018 shows that BlackRock is close to cracking $100 billion in new money this year alone for its exchange-traded-fund platform, iShares. The $1.4 trillion business has increased its assets more than 100% since 2013, per Morningstar figures.

Vanguard, which ended 2017 with $4.9 trillion total assets under management, is close behind in growth across mutual funds and ETFs, expanding its platform nearly 100% over the same time period.

The largest 20 managers now oversee 43% of assets, according to an October study by advisory firm Willis Towers Watson — a record concentration since the study's 2000 founding.

"The asset management industry is facing a period of massive change and disruption resulting from the confluence of several global megatrends: technological, demographic, economic, environmental and social," the study's authors wrote. "The successful asset management firms over the next few years won't dodge these industry realities."

Read more: It's a 'brutal' market for asset-management firms, but one expert says there are 2 winners

Asset managers' change in ETFs and mutual funds
Asset managers' change in exchange-traded funds and mutual funds.  Business Insider/Andy Kiersz, data from Morningstar

Passive strategies continue to dominate over active strategies, with $398 billion in inflows this year so far, according to Morningstar data. Meanwhile, active strategies saw $156 billion in outflows.

Active funds have suffered outflows for years as individual investors turn to cheaper, and often better-performing, passive strategies.

"The index-investing industry has been growing rapidly, with ETFs as a major beneficiary, driven by the migration from commission-based to fee-based wealth management, clients' focus on value for money, the use of ETFs as alpha tools, and the growth of all-to-all trading in fixed income," BlackRock Chief Financial Officer Gary Shedlin said at a conference earlier this month.

Out of the passive managers, BlackRock continues to dominate. Last month, the firm saw record passive inflows, and it's on track for an even bigger haul this month, according to Bloomberg data.

ETF flows 2018 YTD
Year-to-date ETF flows.  Business Insider/Andy Kiersz, data from Morningstar

Meanwhile, Vanguard dominates in the mutual-fund space, picking up over $75 billion this year.

While investors have typically picked passive strategies in search of better returns and lower fees, active funds returned -1.7% in the year as of November 30 — beating passive funds' -3.2% return, according to Morningstar. Both strategies returned under the S&P 500's 5.1% rate for the same time period. Data was not yet available to reflect December's continued market volatility.

2018 YTD mutual fund flows
2018 year-to-date mutual-fund flows.  Business Insider/Andy Kiersz, data from Morningstar

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Meghan Morris
Meghan is the bureau chief in Singapore. She oversees business, lifestyle, and news coverage and leads the company's local hiring and editorial strategy.Singapore's bureau works on global news during Asia's daytime. They also collect tales from around the region about entrepreneurs, Big Tech work culture, FIRE, relocation, consumer trends, and AI, focused on people-centric storytelling.Before moving to Singapore in 2024, Meghan worked in NYC and SF as a senior correspondent, writing deeply-reported business investigations. If you have sensitive information, please email her from a nonwork email or reach out on secure messaging app Signal at @MeghanEMorris.1 (PR pitches only by email.)She enjoys speaking about tech, finance, and news on television, at conferences, and on podcasts. Please email for booking.These are some of her favorite features she has written over the years:She spent the 2022-23 academic year doing Columbia University's Knight-Bagehot Fellowship, where she took courses in statistics, advanced corporate finance, family office management, and other classes at Columbia Business School. During her fellowship, she also led MBA seminars on due diligence and brought Pulitzer-winning authors to the business school.Before she joined Business Insider in 2018, she wrote about private equity real estate for three years at the industry's trade magazine, PERE. Meghan holds bachelor's and master's journalism degrees from Northwestern University.