Enterprise

Oracle just bought a company Larry Ellison mostly owns, entitling him to $3.5 billion in cash

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Larry Ellison
Oracle executive chairman and CTO Larry Ellison.  AP

In perhaps the least shocking acquisition news in software history, Oracle has agreed to buy NetSuite for $109 a share, or about $9.3 billion.

Larry Ellison already owned about 40% of NetSuite, so the deal will net him about $3.5 billion.

Rumors had been recently circulating that Oracle would buy NetSuite.

Oracle doesn't need NetSuite's tech. It wants the company to increase its cloud-computing revenues. Ellison, the executive chairman, said in June that he thought that Oracle could slingshot its way into making $10 billion on cloud computing before its rival, Salesforce, hit that mark.

Salesforce is on track to do $8.3 billion in revenue in its current fiscal year, it says, and analysts expect it to hit $10 billion next year.

As for Oracle, in its last fiscal year, announced in June, it reported total cloud revenues of just under $3 billion. Oracle is growing that part of its revenue base very quickly, and expects more than 65% growth in that business this year, co-CEO Safra Catz says.

But that won't bring it to $10 billion before Salesforce CEO Marc Benioff. It clearly needs big acquisitions for that. NetSuite is expected to hit $1.2 billion in revenue in 2017, so that's a help.

And Oracle may not be done with big acquisitions. In June, the company sold $14 billion in bonds, so it still has a few billion from that debt sale to shop with, plus about $20 billion in cash.

Ellison's other company

Rumors that Oracle would eventually buy NetSuite have been circulating practically since NetSuite was launched in 1998.

NetSuite was the brainchild of Oracle cofounder Ellison, born in the same meeting that gave Benioff — who was an Oracle exec at the time — the idea for Salesforce.com.

NetSuite CEO Zach Nelson worked with Ellison, Benioff, and another key player, Evan Goldberg, at Oracle in the 1990s. Goldberg thought up the idea of software as a service, says Nelson. Goldberg wanted to do customer relationship-management software that helps salespeople track customers and leads, as a service over the internet.

Ellison said that the idea was interesting, but told Goldberg that the first step would be to build finance software, and then build customer software around that. Goldberg agreed to do that and Ellison funded his startup. The company was born as NetLedger. It would later change its name to NetSuite.

Ellison, through his venture funds, ultimately invested about $125 million and still owned just under 40% of the company.

Goldberg, still CTO and chairman of the board, owned an almost 3% stake in NetSuite. With the sale to Oracle, his stake is worth about $231 million.

Benioff said that he wanted to go build the CRM part, and Salesforce was born. Ellison offered seed money to fund that, too — about $2 million. But Ellison and Benioff began to feud almost immediately after that, as competition occurred between Oracle and Salesforce. And Benioff quickly kicked Ellison off Salesforce's board.

Ellison retained a lion's share of NetSuite of nearly 32 million shares. At $109 per share paid by Oracle, Ellison's portion is worth $3.48 billion.

Who else would buy NetSuite?

Because Oracle has for years competed in the same market as NetSuite, Ellison's portion was held in a trust. One of the only things that Ellison is allowed to vote on directly is a change of control, according to documents filed to the US Securities and Exchange Commission.

While the rumor mill had also said that NetSuite could be a target by companies other than Oracle, Ellison's giant stake in the company makes that seem unlikely. He wouldn't want to sell it to a rival software company, for instance. And only a rival would spend $9 billion to buy it.

In this case, Oracle says that the deal to buy NetSuite will proceed if only 50% of the shares not owned by Ellison agree to take part in the acquisition. Oracle offered a 19% premium over Wednesday's closing-share price, so investors will likely be happy to sell.

Rock + hard place = acquisition

NetSuite has another reason to sell. Oracle had originally aimed its cloud software at large businesses leaving NetSuite's all-in-one cloud software geared toward smaller companies.

But as Oracle has been growing its cloud market, it has increasingly been reaching down into NetSuite's turf, selling to small and midsize companies, Oracle co-CEO Mark Hurd likes to tell analysts.

That's a rock and a hard place for Ellison. Either Oracle snuffs out NetSuite or NetSuite blocks Oracle.

This isn't the first time that Oracle has bought a company that Ellison had a partial ownership stake in.

In 2011, Oracle bought storage company Pillar Data Systems, in which Ellison had a majority stake. That deal did not involve any cash upfront. Pillar's owners were to be paid off by Oracle as they reached certain performance metrics.

Still, investors bristled and pension funds in Michigan and Pennsylvania sued Oracle over the deal. As part of the settlement, Ellison agreed to give up his share of the payout for Pillar, potentially worth nearly $575 million.

Investors have so far reacted with a "meh" to Oracle's huge $9 billion deal for NetSuite, one of the largest in Oracle's history. The stock is trading about flat.

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Julie Bort was Business Insider's Editor at Large for the Tech team. She loves investigating stories and shedding light on the tech industry's most amazing people.Here's a small sample of some of Julie's work.Former Pinterest employees describe a traumatic workplace where managers humiliate employees until they cry, Black people feel alienated, and the toxic culture 'eats away at your soul'Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked itInsiders say WeWork's IT is a patchwork of cheap devices and Band-Aid fixes that will take millions to fixWeWork's toxic phone booths were created in-house by its Powered by We business70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon MuskElon Musk works so many hours at Tesla, employees are constantly finding him asleep under tables and desksHow this woman went from a Pizza Hut employee to a founder of a $4 billion startupAn Oracle insider explains how some salespeople gamed the system to sell more cloudTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multimillion-dollar exit packagesMicrosoft is in talks to buy GitHub, a startup at the center of the software world last valued at $2 billionThe alarming inside story of a failed Google acquisition, and an employee who was hospitalizedInside Facebook's plan to eat another $350 billion IT marketHow a registered sex offender wound up living in an Airbnb hosting unsuspecting guestsA controversial ex-banker is the person who really runs Twitter — and he's gambling the company's future on one risky betSecret passages and skipped meals: Oracle's CEO gave us a rare peek at what it really takes to run a $37 billion companyHP told some employees to choose between becoming contractors with no benefits or being fired without severance'I felt like we were being extorted': Customer says Oracle tried to strong-arm him into a cloud saleHow the queen of Silicon Valley is helping Google go after Amazon's most profitable businessAirbnb host: A guest is squatting in my condo and I can't get him to leaveLIES, BOOZE, AND BILLIONS: How one of the fastest-growing startups in Silicon Valley history raised $580 million then spiraled out of controlGitHub is undergoing a full-blown overhaul as execs and employees depart — and we have the full inside storyWhen she's not writing for Business Insider, Julie can usually be found on the trails, on my mountain bike, or on my skis, if you know where to look.