Tech

Meta is ramping up its investment in gaming projects even as layoffs hit the rest of the company

Mark Zuckerberg at Facebook's first ever retail location Meta Store
Mark Zuckerberg at Facebook's first-ever Meta Store. Facebook/Meta
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Gaming within Meta's Reality Labs division is getting more attention and resources as the company continues to reorganize during what Meta CEO Mark Zuckerberg dubbed the "Year of Efficiency."

Teams working on gaming-related projects at the company, formerly known as Facebook, are some of the only ones deemed to be safe amid a new round of layoffs set to begin Wednesday and conclude toward the end of May, three people familiar with the company said. The next wave of this round of layoffs is expected to begin the week of May 22, the people added.

As Zuckerberg's efficiency mandate takes shape and new layoffs get underway, many projects and teams within the Facebook app and Reality Labs are expected to be dissolved, all three of the people familiar noted. On the other hand, teams focused on gaming will be able to hire for some roles once layoffs conclude, one of the people familiar said.

Enthusiasm from Zuckerberg and other company executives around gaming has grown in recent months, two of the people added, while the founder and CEO's overall tone on the metaverse has become more subdued. Some hardware elements are already in the process of being "retooled" to improve Quest headsets for gaming and game developers, one of the people familiar said.

"There's a recognition now that they need the real game developers onside," one of the people familiar added.

The company is also discussing how to get a "major game" along the lines of "Call of Duty" or "Grand Theft Auto" into the Quest app store, the person added.

A Meta spokesperson did not respond to a request for comment.

Increased focus on gaming from Reality Labs is a shift for Zuckerberg. Although the Quest app store has scores of games available, the CEO has boosted the technology as being more than a new world for gamers since he went public with his metaverse ambitions in fall 2021.

Instead, Zuckerberg promoted the metaverse for social interactions, work, and e-commerce. All of that activity was expected to take place through avatars in its new platform Horizon Worlds. But the Horizon avatars have been ridiculed as too cartoonish and the product has not seen widespread adoption. The company's last update on its usage was in February 2022, saying it had 300,000 monthly users.

Facebook, with the largest head count within Meta, is looking at an overhaul of its operational structure to be more streamlined, as Insider previously reported. Reality Labs, overseen by the company's chief technology officer, Andrew Bosworth, and responsible for all of the company's metaverse projects, is also pulling back in spending as it lost nearly $14 billion in 2022. Still, projects and teams producing tangible results, like gaming, are seeing budgets stay the same or increase, the people familiar added.

Besides gaming, Zuckerberg and Bosworth have publicly commented on the importance of AI at the company, with the metaverse taking a backseat. 

Investors and Wall Street analysts have asked for a "killer app" to come to Meta's headsets since the company changed its name from Facebook and pivoted toward building the metaverse. Meta now recognizes internally that traditional gaming is the most likely path to gaining financial ground with Reality Labs, one of the people familiar noted.

Are you a Meta employee or someone else with insight to share? Contact Kali Hays at khays@insider.com, on secure messaging app Signal at 949-280-0267, or through Twitter DM at @hayskali. Reach out using a non-work device.

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Kali Hays was a Tech Correspondent at Business Insider covering the major social media platforms like Meta, Twitter, and Snap. Her reporting covered major changes and the internal culture at these companies, the founders and executives who run them, and business developments and products. Hays also wrote frequently about AI and emerging trends and shifts in the tech industry overall. Her work has been widely cited, including by the FTC in an investigation into Elon Musk’s takeover of Twitter, and she has appeared as an expert on NBC, CBS, the BBC and elsewhere. Her exclusive reporting and scoops include:Meta's Facebook Messenger hit with layoffs amid ongoing 'efficiency' pushLayoff angst looms over Meta employees as they face tough performance reviews and ongoing reorgsMeta aiming to reveal and demo Orion, its first true AR glasses, at its fall developer conferenceMeta's Responsible AI team shrinks amid layoffs and restructuring, even as the company goes all-in on AIMeta updates RTO policy with stricter mandate, saying workers may lose their jobs if they don't show up 3 days a weekLeaked documents from Mark Zuckerberg and Priscilla Chan's charity include a tacit admission that their biggest bet on education reform was a flop'He is in war time': Mark Zuckerberg's desperate, last-ditch attempt to remake himself — and MetaOpenAI is expected to release a 'materially better' GPT-5 for its chatbot mid-year, sources sayOpenAI's employees were given 2 explanations for why Sam Altman was fired. They're unconvinced and furious.AI is killing the grand bargain at the heart of the web. 'We're in a different world.'Jack Dorsey warns Block employees of coming job cuts: 'The growth of our company has far outpaced the growth of our business.'Elon Musk is considering taking X out of Europe amid EU compliance investigationLeak: Elon Musk said he wants X to be a dating app, too, in an all-hands meeting on the anniversary of his Twitter takeoverLinda Yaccarino, Elon Musk, and the most difficult CEO job on earthElon Musk's Twitter races to build a live video service as it woos right-wing media personalitiesElon Musk is moving forward with a new generative-AI project at Twitter after purchasing thousands of GPUsSnap begins a new round of layoffs with staffers expecting more next weekEvan Spiegel proclaims 'social media is dead' in leaked memo, predicts Snap is about to 'transcend' the smartphoneSnap workers say they're being closely 'tracked' to enforce compliance with the RTO mandateHow Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant