Tech

Meta says it will lay off more than 11,000 staff as Mark Zuckerberg claims the company is 'deeply underestimated'

Facebook CEO Mark Zuckerberg speaks about "News Tab" at the Paley Center, in New York on October 25, 2019.
Meta CEO Mark Zuckerberg. AP Photo/Mark Lennihan
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Meta on Wednesday said it planned to cut more than 11,000 employees, or about 13% of its workforce, with CEO Mark Zuckerberg acknowledging he'd mistimed big investments in the company.

"I want to take accountability for these decisions and for how we got here," Zuckerberg said in a blog post. "I know this is tough for everyone, and I'm especially sorry to those impacted."

Zuckerberg said that Meta was reducing headcount across the company — including Reality Labs, the division housing its metaverse projects — but that some teams, including its recruiting team, would be affected more than others.

"At the start of Covid, the world rapidly moved online and the surge of e-commerce led to outsized revenue growth," he wrote. "Many people predicted this would be a permanent acceleration that would continue even after the pandemic ended.

"I did too, so I made the decision to significantly increase our investments. Unfortunately, this did not play out the way I expected."

He also said, however, that he believed Meta was "deeply underestimated as a company today," adding: "We do historically important work. I'm confident that if we work efficiently, we'll come out of this downturn stronger and more resilient than ever."

Meta's stock was up about 4%, to $100.24, in premarket trading soon after the announcement.

Zuckerberg said that in addition to layoffs, the company was also cutting discretionary spending and extending its hiring freeze through the first quarter of 2023. "I view layoffs as a last resort, so we decided to rein in other sources of cost before letting teammates go," he said.

Meta had 87,314 employees on September 30, according to its third-quarter earnings report. That represented growth of 28% year-over-year, the report said.

Zuckerberg on Wednesday said laid-off workers lost access to most Meta systems "given the amount of access to sensitive information" but would still have access to their emails "so everyone can say farewell."

Meta employees had for months expected layoffs, and some vice presidents and directors were told Tuesday of specific plans for the cuts.

Staff, and Zuckerberg, saw layoffs on the horizon

The layoffs mark the first such action by Meta, which rebranded last year from Facebook. Zuckerberg had hinted in recent months that a downsizing was coming.

The first hint came in late April, when he told investors on a quarterly earnings call that more attrition would make Meta "a better company." A few days later, the company imposed a broad hiring freeze.

Within two months, everyone in the company was being directed to work with "increased intensity" should they have wished to keep their jobs amid a new focus on performance and worker reviews.

A reorganization was underway before the layoffs announcement Wednesday, with certain divisons being slashed and managers being asked to try to find other jobs in the company or leave — changes employees termed "quiet layoffs" — Insider reported. Workers were being told to give "200%" even as they were warned to prepare for layoffs that could affect 10% to 20% of staff members.

Meta has shed more than 70% of its market value since Zuckerberg announced in 2021 that Facebook was rebranding as Meta in a risky pivot toward the metaverse — a world where people connect in a digital universe using virtual- and augmented-reality devices. In October, Meta shares plummeted 24% the day after after it reported disappointing third-quarter earnings.

Still, Zuckerberg doubled down, projecting that losses from Reality Labs, the division responsible for everything metaverse, would continue to lose even more money over the next year. So far this year, Reality Labs has reported losses of $9 billion, including nearly $4 billion in the third quarter. The division lost $10 billion in 2021.

Mark Zuckerberg showed full avatar at Meta connect event
Zuckerberg's avatar at a Meta Connect event.  Facebook

Zuckerberg said affected US employees would get 16 weeks of severance plus an extra two weeks for every year of service. Those employees will also get healthcare coverage for them and their families for six months, three months of career support with an external vendor, and immigration support, he added. Affected employees would also still get their restricted stock unit vesting on November 15, he said.

Meta is one of several companies that have initiated large-scale layoffs in recent months. Earlier this year, Snap announced it was laying off 20% of its workers after aggressively hiring during the coronavirus pandemic only to see the advertising market slow amid fears of a recession and the ongoing impact of Russia's invasion of Ukraine. Elon Musk just last week cut Twitter in half, unceremoniously laying off so many people that some affected by job cuts are now being asked by colleagues still at the company to return.

Are you a Facebook/Meta employee or someone else with insight to share? Contact Kali Hays at khays@insider.com, on secure messaging app Signal at 949-280-0267, or through Twitter DM at @hayskali. Reach out using a non-work device.

Contact Grace Kay at gkay@insider.com.

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Grace Dean was a business reporter at Business Insider's London office between August 2020 and August 2024.Her work focused on the restaurant industry, fast-food giants, retail trends, and the labor market. She also wrote about Google's work culture, gender equality in Iceland, layoffs at Calibrate, and truck drivers' experiences on the road.Prior to joining Business Insider, Grace studied German & Business at Newcastle University and spent a year as the Editor-in-Chief of its student newspaper the Courier.Here are some examples of her coverage:Women in Iceland want you to know it's not a gender equality utopiaFast food feels more expensive than ever before. Here's why.Calibrate's CEO announced layoffs affecting over 150 staff on a Zoom call. Minutes later, their company laptops were wiped.Starbucks workers say customers got ruder during the pandemicBritain's charity stores are going upmarketThe no-frills tactics that help make Aldi so cheapPrivate cleaning companies are turning down business because of staff shortages
Grace Kay
Grace Kay was a Correspondent on Business Insider’s enterprise desk, where she covered the inner workings of Tesla, Elon Musk’s AI startup, xAI, and the broader robotics and electric vehicle industries.Her stories have been cited by multiple publications, including Reuters, Bloomberg, and CNBC. Before joining Business Insider, she worked at Bloomberg and Forbes.Tesla: Inside 'Project Rodeo,' the Tesla effort pushing the limits of self-driving technologyInternal Tesla salary database shows Elon Musk's strategy: Lower salaries, bigger stock grantsTesla tells staff it plans to roll out its Robotaxi service in San Francisco this weekendTesla has been working on modified Model Ys for its Robotaxi programTesla prioritizes Musk's and other 'VIP' drivers' data to train self-driving softwareAshok Elluswamy is the most powerful Tesla executive you've never heard ofxAI:Internal documents reveal how Elon Musk's xAI trains Grok to be the anti-woke chatbotXAI's Macrohard project stalls as Tesla ramps up a similar AI agent effortElon Musk's xAI plans to supply computing power to coding startup CursorWar rooms, group chats, and video games: Inside Elon Musk's AI startupBehind Grok's 'sexy' settings, workers review explicit and disturbing contentElon Musk's xAI lays off hundreds of workers tasked with training GrokEVs and robots:Fisker employees are fixing some customers' cars with parts from the company's vehicle 'graveyard,' sources sayFisker Ocean reservation cancellations top 40,000 as the EV company tries to fight off bankruptcy, leaked data showsInside the downfall of Henrik Fisker's second automotive startup, which just filed for bankruptcyInside the glass-walled Tesla lab where workers train the Optimus robot to act like a humanInside OpenAI's renewed push into robotics
Kali Hays was a Tech Correspondent at Business Insider covering the major social media platforms like Meta, Twitter, and Snap. Her reporting covered major changes and the internal culture at these companies, the founders and executives who run them, and business developments and products. Hays also wrote frequently about AI and emerging trends and shifts in the tech industry overall. Her work has been widely cited, including by the FTC in an investigation into Elon Musk’s takeover of Twitter, and she has appeared as an expert on NBC, CBS, the BBC and elsewhere. Her exclusive reporting and scoops include:Meta's Facebook Messenger hit with layoffs amid ongoing 'efficiency' pushLayoff angst looms over Meta employees as they face tough performance reviews and ongoing reorgsMeta aiming to reveal and demo Orion, its first true AR glasses, at its fall developer conferenceMeta's Responsible AI team shrinks amid layoffs and restructuring, even as the company goes all-in on AIMeta updates RTO policy with stricter mandate, saying workers may lose their jobs if they don't show up 3 days a weekLeaked documents from Mark Zuckerberg and Priscilla Chan's charity include a tacit admission that their biggest bet on education reform was a flop'He is in war time': Mark Zuckerberg's desperate, last-ditch attempt to remake himself — and MetaOpenAI is expected to release a 'materially better' GPT-5 for its chatbot mid-year, sources sayOpenAI's employees were given 2 explanations for why Sam Altman was fired. They're unconvinced and furious.AI is killing the grand bargain at the heart of the web. 'We're in a different world.'Jack Dorsey warns Block employees of coming job cuts: 'The growth of our company has far outpaced the growth of our business.'Elon Musk is considering taking X out of Europe amid EU compliance investigationLeak: Elon Musk said he wants X to be a dating app, too, in an all-hands meeting on the anniversary of his Twitter takeoverLinda Yaccarino, Elon Musk, and the most difficult CEO job on earthElon Musk's Twitter races to build a live video service as it woos right-wing media personalitiesElon Musk is moving forward with a new generative-AI project at Twitter after purchasing thousands of GPUsSnap begins a new round of layoffs with staffers expecting more next weekEvan Spiegel proclaims 'social media is dead' in leaked memo, predicts Snap is about to 'transcend' the smartphoneSnap workers say they're being closely 'tracked' to enforce compliance with the RTO mandateHow Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant