Tech

Oculus founder Palmer Luckey compares Facebook's metaverse to a 'project car,' with Mark Zuckerberg pursuing an expensive passion project that no one thinks is valuable

Oculus Founder Palmer Luckey displays an Oculus Touch input during an event in San Francisco, California June 11, 2015. REUTERS/Robert Galbraith
Oculus Founder Palmer Luckey displays an Oculus Touch input during an event in San Francisco Thomson Reuters
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Palmer Luckey is not a fan of what Mark Zuckerberg has so far produced for the metaverse, although he does think it could eventually succeed.

The Oculus founder, speaking Monday during The Wall Street Journal conference Tech Live, said of Horizon Worlds, Facebook's core metaverse product: "I don't think it's a good product."

Luckey sold Oculus, a virtual-reality startup, to Facebook in 2014 for $2 billion. That's part of an investment of more than $15 billion in what Zuckerberg now calls the metaverse, an immersive digital world accessed through AR and VR devices.

The tech giant has little to show for this massive spending spree, apart from a new company name, Meta, a few VR headsets, and the early digital platform Horizon Worlds. 

"It's not good, it's not fun," Luckey said of Horizon. "Most people on the team would agree it's not a good product."

Luckey was fired from Facebook in 2016, which he said happened because of his political donations to an "unpopular" cause. He now runs Anduril Industries, a startup focused on security and defense products. Despite his divisive departure, Luckey is a longtime builder and fan of AR and VR, and he wants Facebook to succeed in building it.

"Mark Zuckerberg is the number one virtual reality fan in the world," Luckey said. "He's put in more money and time to it than anyone ever in history." 

He said the amount of money Zuckerberg is putting behind the project alone means there's a chance Horizon Worlds will get better and the metaverse will be a success. "It is terrible today, but it could be amazing in the future," he said. "Zuckerberg will put the money in to do it. They're in the best position of anyone to win in the long run."

It will take time and involve mistakes, he added, comparing it to a "project car," a fancy automobile that the owner spends a lot of money on as a hobby.  

"You hack at it and maybe no one else sees the value," Luckey said. "Will they stumble? Yeah sure. Will they waste money? Will they add things to their project car that they later hack off? Yes."

So far, Facebook's shift to building the metaverse has been costly. The company last year lost $10 billion on Reality Labs, the division that now covers all metaverse projects including Oculus, renamed Meta Quest. It's expected by Wall Street analysts to lose more than $10 billion again this year.

Wall Street has not responded well to the project so far, particularly as Facebook is now dealing with a slowing rate of user and revenue growth. After Zuckerberg earlier this month demoed avatars with legs that are not actually available, along with other metaverse advancements not ready for prime time, Facebook shares fell to their lowest price since 2018.

Are you a Facebook/Meta employee or someone with insight to share? Contact Kali Hays at khays@insider.com, on secure messaging app Signal at 949-280-0267, or through Twitter DM at @hayskali. Reach out using a non-work device.

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Kali Hays was a Tech Correspondent at Business Insider covering the major social media platforms like Meta, Twitter, and Snap. Her reporting covered major changes and the internal culture at these companies, the founders and executives who run them, and business developments and products. Hays also wrote frequently about AI and emerging trends and shifts in the tech industry overall. Her work has been widely cited, including by the FTC in an investigation into Elon Musk’s takeover of Twitter, and she has appeared as an expert on NBC, CBS, the BBC and elsewhere. Her exclusive reporting and scoops include:Meta's Facebook Messenger hit with layoffs amid ongoing 'efficiency' pushLayoff angst looms over Meta employees as they face tough performance reviews and ongoing reorgsMeta aiming to reveal and demo Orion, its first true AR glasses, at its fall developer conferenceMeta's Responsible AI team shrinks amid layoffs and restructuring, even as the company goes all-in on AIMeta updates RTO policy with stricter mandate, saying workers may lose their jobs if they don't show up 3 days a weekLeaked documents from Mark Zuckerberg and Priscilla Chan's charity include a tacit admission that their biggest bet on education reform was a flop'He is in war time': Mark Zuckerberg's desperate, last-ditch attempt to remake himself — and MetaOpenAI is expected to release a 'materially better' GPT-5 for its chatbot mid-year, sources sayOpenAI's employees were given 2 explanations for why Sam Altman was fired. They're unconvinced and furious.AI is killing the grand bargain at the heart of the web. 'We're in a different world.'Jack Dorsey warns Block employees of coming job cuts: 'The growth of our company has far outpaced the growth of our business.'Elon Musk is considering taking X out of Europe amid EU compliance investigationLeak: Elon Musk said he wants X to be a dating app, too, in an all-hands meeting on the anniversary of his Twitter takeoverLinda Yaccarino, Elon Musk, and the most difficult CEO job on earthElon Musk's Twitter races to build a live video service as it woos right-wing media personalitiesElon Musk is moving forward with a new generative-AI project at Twitter after purchasing thousands of GPUsSnap begins a new round of layoffs with staffers expecting more next weekEvan Spiegel proclaims 'social media is dead' in leaked memo, predicts Snap is about to 'transcend' the smartphoneSnap workers say they're being closely 'tracked' to enforce compliance with the RTO mandateHow Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant