Tech

Snap loses 'respected' monetization leader to Uber amid broader executive shakeup

Evan Spiegel
Evan Spiegel, founder and CEO of Snap Getty
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Snap's executive ranks are looking much different as the company continues to struggle with profitability and steady revenue growth.

Biswanath Panda, who joined only a year ago as vice president of monetization engineering for Snapchat, leading all monetization efforts on the app, left Snap late last month, according to two people familiar with the company. He is now vice president of engineering at Uber.

Panda is said to have been "respected" by his reports and many in the engineering department at Snap, despite staying at the company for just a year. During this time Snapchat launched a number of new attempts to drive revenue outside of digital advertising, the core of its business, including a subscription model for additional features and better Stories monetization for creators. Yet, Snap has been unable to return to the growth and brief period of profitability it saw during the pandemic, leading to cost cutting and a mass layoff last year.

Panda's exact position has not yet been filled. Although Snap has promoted its subscription feature Snapchat+ as a new success story, it remains to be seen if the company can generate a meaningful amount of revenue outside of its core advertising business. Panda reported to Nima Khajehnouri, Snap's vice president of engineering, who has been at the company since 2015.

Khajehnouri oversaw all of engineering for almost a year in the wake of Jerry Hunter being promoted as Snap's first chief operations officer. Snap, however, recently hired Eric Young as its new senior vice president of engineering, with Khajehnouri now reporting to him. Young came from several years at Google Cloud, as Reuters reported. He also spent more than a decade prior at Amazon, where Hunter worked for many years before joining Snap. 

Workers in engineering now question if Khajehnouri will stay long at Snap, according to two people familiar with the company, given he was effectively "passed over" for a permanent promotion. One former employee noted that several long-time executives have left recently. Jacob Andreou is one. He joined Greylock earlier this year after being at Snap also since 2015 as its senior vice president of product and growth. Peter Sellis, too, left Snap a few months ago after 8 years with the company leading its business product division, taking on a similar role with Discord. 

A Snap spokesman pointed out the company's newer hires but declined to comment. Khajehnouri and Panda did not respond to requests for comment.

Snap has indeed made some other high-level hires recently. Darshan Kantak joined in April as Snap's new senior vice president of revenue product, a position focused on the company's advertising business. He previously worked at Google as its vice president of search advertising. Another ad-focused hire is Rob Wilk, who is now Snap's president of Americas, after heading up advertising at Microsoft. Along with Patrick Harris in a newly created role as Snap's senior vice president of partnerships, and David Sommer as head of verticals. Both executives came from several years at Meta, the company formerly known as Facebook.

Are you a Snap employee or someone else with insight to share? Contact Kali Hays at khays@insider.com, on secure messaging app Signal at 949-280-0267, or through Twitter DM at @hayskali. Reach out using a non-work device.

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Kali Hays was a Tech Correspondent at Business Insider covering the major social media platforms like Meta, Twitter, and Snap. Her reporting covered major changes and the internal culture at these companies, the founders and executives who run them, and business developments and products. Hays also wrote frequently about AI and emerging trends and shifts in the tech industry overall. Her work has been widely cited, including by the FTC in an investigation into Elon Musk’s takeover of Twitter, and she has appeared as an expert on NBC, CBS, the BBC and elsewhere. Her exclusive reporting and scoops include:Meta's Facebook Messenger hit with layoffs amid ongoing 'efficiency' pushLayoff angst looms over Meta employees as they face tough performance reviews and ongoing reorgsMeta aiming to reveal and demo Orion, its first true AR glasses, at its fall developer conferenceMeta's Responsible AI team shrinks amid layoffs and restructuring, even as the company goes all-in on AIMeta updates RTO policy with stricter mandate, saying workers may lose their jobs if they don't show up 3 days a weekLeaked documents from Mark Zuckerberg and Priscilla Chan's charity include a tacit admission that their biggest bet on education reform was a flop'He is in war time': Mark Zuckerberg's desperate, last-ditch attempt to remake himself — and MetaOpenAI is expected to release a 'materially better' GPT-5 for its chatbot mid-year, sources sayOpenAI's employees were given 2 explanations for why Sam Altman was fired. They're unconvinced and furious.AI is killing the grand bargain at the heart of the web. 'We're in a different world.'Jack Dorsey warns Block employees of coming job cuts: 'The growth of our company has far outpaced the growth of our business.'Elon Musk is considering taking X out of Europe amid EU compliance investigationLeak: Elon Musk said he wants X to be a dating app, too, in an all-hands meeting on the anniversary of his Twitter takeoverLinda Yaccarino, Elon Musk, and the most difficult CEO job on earthElon Musk's Twitter races to build a live video service as it woos right-wing media personalitiesElon Musk is moving forward with a new generative-AI project at Twitter after purchasing thousands of GPUsSnap begins a new round of layoffs with staffers expecting more next weekEvan Spiegel proclaims 'social media is dead' in leaked memo, predicts Snap is about to 'transcend' the smartphoneSnap workers say they're being closely 'tracked' to enforce compliance with the RTO mandateHow Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant