Retail

Target says 10-item limits made self-checkout twice as fast — and your store is likely next

Plastic Target bags in Wisconsin.
Plastic Target bags in Wisconsin. Talia Lakritz/Insider
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Big baskets will be banished from self-checkout at most Target locations starting Sunday.

The bull's-eye retailer is making the policy change it calls Express Self-Checkout following a test run of limiting self-service lanes to 10 items or fewer at about 200 stores in recent months.

Shoppers with higher item counts will be directed to traditional staffed lanes to complete their transactions.

One result of the test: Self-checkout was twice as fast with item limits than without, the company said.

Target also says store leadership has "flexibility" to set the hours that self-checkout is available, in other words opening lanes later and closing them earlier than their store's operating hours.

The move is one of many that major retailers have taken in the past year to get a handle on some of the challenges posed by the widespread adoption of self-service kiosks.

Several Walmart locations have recently limited self-checkout lanes to Spark drivers and Walmart+ members using the company's app.

On Thursday, Dollar General said it was eliminating the option from hundreds of stores and limiting the service to five items or fewer in other locations.

Limiting item counts could help cut down on something called "partial shrink," which is when a customer fails to properly scan and pay for all their items.

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Dominick Reuter
Dominick Reuter
Dominick Reuter is a senior retail reporter for Business Insider, primarily covering Walmart, Target, and Costco. His stories tend to focus on issues and trends that affect employees and customers.Prior to joining BI in 2019, Dominick worked for more than a decade as an independent photojournalist covering a wide range of stories for global wire services and newspapers, including Reuters, the Wall Street Journal, and Agence France-Presse.Dominick studied photojournalism at Boston University and later earned a Masters in business and economics journalism from Columbia University.If you're an employee or customer with a story to share, please contact me via email or text/call/Signal at 646-768-4750.