Tech

Tim Cook shares rare behind-the-scenes video of how the Apple Vision Pro is manufactured

Apple Vision Pro headset
Pre-orders for the Apple Vision Pro began January 19. Justin Sullivan/Getty Images
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You can't get your hands on the Apple Vision Pro yet, but you can get a closer look at how it was made.

Apple CEO Tim Cook on Friday shared a behind-the-scenes video showing glimpses of the manufacturing process for the company's new $3,500 mixed-reality headset.

The one-minute clip shows machinery making various components of the device, from its glass lenses to its aluminum alloy frame and its head bands.

Apple's betting on the spatial computing device to be its biggest new product since the iPhone. The company says the Vision Pro creates immersive gaming, entertainment, and work experiences inside the goggles that blend digital content with the wearers' physical surroundings. (A handful of early reviews, though, cast some doubt on how close the device may come to accomplishing this.)

Pre-orders opened Friday to much fanfare, with delivery already pushed back into at least March. Apple on Friday also started selling various accessories for the Vision Pro, including a $200 travel case and a $50 battery holder.

The headset launches in the US on February 2.

Signups for free 25-minute demos for the Vision Pro at US Apple stores will be available starting the same day. The demos will be available on a first-come, first-served basis through that weekend.

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Sarah Jackson
Sarah Jackson was a senior reporter at Business Insider who covers tech and trending business news, with a focus on the workplace. She has covered The Great Resignation, workplace trends, remote work and RTO, tech layoffs, the job search, and more. Before joining Business Insider in 2021, Sarah also wrote for places like Inc., NBC News, and The Today Show. She received her B.A. in journalism from NYU.Some of Sarah's top stories include:Workers are 'epiphany-quitting' their jobs after the pandemic forced them to rethink everything about their livesJob postings can reveal signs of trouble ahead with a potential employer or role. Here are the red flags that candidates should look for.The 'hushed hybrid' work schedule is the latest way employees are getting around a return to the officeNew York City employers are now required to list salary ranges in their job posts. Here's how that will affect candidates and companies.as-told-to: I do 'Bare Minimum Mondays' at work to help beat the 'Sunday scaries' and avoid burnout. It's completely changed my life and how I approach my job.