Tech

Travis Kalanick's CloudKitchens startup is cutting jobs as a pandemic-era surge in food ordering subsides

Uber founder Travis Kalanick in 2016
Reuters Staff
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CloudKitchens, the richly valued startup founded by former Uber chief Travis Kalanick, is cutting jobs as a pandemic-era boom in online food ordering subsidesand a recession looms. 

The ghost kitchen operator has shed corporate recruiting employees, a move made to get closer to profitability, according to a person close to the matter.

On November 1, employees on the recruiting team were asked to attend an impromptu Zoom meeting, described as a "global update." Staff were told to give the meeting priority over other meetings, this person said. 

David Tunna, head of recruiting, read from a script, according to the person, who witnessed the video call. Tunna said Kalanick's goal is for CloudKitchens to be profitable next year, and with that, the startup has to make some changes, according to the witness.

"We're going to be downsizing. If you're a part of these layoffs, you will meet with your manager and an HR VP sometime today," the source recalled Tunna saying.

After the speech, which lasted about five minutes, Tunna exited the call. About 10 minutes later, everyone who was going to be laid off that day had another Zoom meeting put on their calendar with their manager and a human resources representative. 

The source estimated the layoffs impacted about 30 people in the recruiting division. Another person, a current employee of CloudKitchens, confirmed that job cuts have happened. Both people asked not to be identified discussing private matters. 

CloudKitchens joins many other startups that are eliminating employees as plunging private market valuations put pressure on young businesses to cut costs. Ghost kitchen rival Reef has cut jobs. This is a far cry from just a year ago, when startups could raise money easily at lofty valuations.

CloudKitchens raised about $850 million last fall from backers, including Microsoft, in a round that valued the startup at $15 billion. The Los Angeles-based ghost kitchen company has more than 5,000 employees, and it operates kitchens in markets from London to Brazil to Korea, including about 60 properties stateside.

The downturn may have caught some people at CloudKitchens by surprise. In July, the company's newly-hired head of revenue hinted at big hiring plans. It's unclear if those plans are still in place. A spokesperson for CloudKitchens declined to comment.

Kalanick took over the startup in 2018, after his exit from Uber, and grew headcount by thousands. Business at City Storage Systems – the CloudKitchens parent company – boomed during the pandemic as diners ordered food for home delivery in record numbers.

But the company struggled last year with discontent among some employees about culture and HR policies and with tumultuous relationships with some neighbors, including in Chicago. Mom-and-pop customers also told Insider in August they're dissatisfied with the company.

In September, CloudKitchens's Otter unit ordered workers to return to the office three days a week, according to a leaked memo obtained by Insider.

Are you a CloudKitchens insider with insight to share? Got a tip? Contact this reporter via email at nluna@insider.com or via the Signal encrypted number 714-875-6218.

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Meghan Morris
Meghan is the bureau chief in Singapore. She oversees business, lifestyle, and news coverage and leads the company's local hiring and editorial strategy.Singapore's bureau works on global news during Asia's daytime. They also collect tales from around the region about entrepreneurs, Big Tech work culture, FIRE, relocation, consumer trends, and AI, focused on people-centric storytelling.Before moving to Singapore in 2024, Meghan worked in NYC and SF as a senior correspondent, writing deeply-reported business investigations. If you have sensitive information, please email her from a nonwork email or reach out on secure messaging app Signal at @MeghanEMorris.1 (PR pitches only by email.)She enjoys speaking about tech, finance, and news on television, at conferences, and on podcasts. Please email for booking.These are some of her favorite features she has written over the years:She spent the 2022-23 academic year doing Columbia University's Knight-Bagehot Fellowship, where she took courses in statistics, advanced corporate finance, family office management, and other classes at Columbia Business School. During her fellowship, she also led MBA seminars on due diligence and brought Pulitzer-winning authors to the business school.Before she joined Business Insider in 2018, she wrote about private equity real estate for three years at the industry's trade magazine, PERE. Meghan holds bachelor's and master's journalism degrees from Northwestern University.
Nancy Luna was a correspondent on the Retail desk. She covered food tech solutions and disruptors in the restaurant and grocery industries, including Instacart, Reef Technology, Kitchen United, DoorDash, Uber Eats, Grubhub, Gopuff, Olo, and ToastNancy has covered the restaurant beat since 2005. She's written about the nation's top brands, including McDonald's, Taco Bell, Chili's, Subway, Pizza Hut, KFC, Chipotle Mexican Grill, Domino's, Shake Shack, Chick-fil-A, Starbucks, Burger King, Wendy's, and In-N-Out Burger.   Before coming to Business Insider in December 2020, Nancy previously worked as a senior editor and tech editor at Nation's Restaurant News. While there, Nancy covered a variety of topics – operations, e-commerce, emerging brands, delivery, automation, ghost kitchens, and virtual brands. Before NRN, Nancy was a business writer at The Orange County Register, where she penned the nationally known blog, Fast Food Maven, from 2007 to 2012. She covered the Southern California grocery strikes, the Great Recession's impact on the restaurant industry, and emerging fast-casual and chef-driven brands.