Tech

Elon Musk's Twitter has identified thousands of employees who will be laid off, representing about 50% of the company's workforce

Entrepreneur Elon Musk amid industrial computers
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Employees at Twitter are getting closer to learning their fate under Elon Musk's reign.

A list of employees who have been selected to possibly get severance from a layoff action was being finalized Wednesday, with about 3,700 people having been chosen to be cut, according to two people familiar with the company's plans and an internal message seen by Insider.

Stack ranking of workers, a type of performance review, has been going on since shortly after Musk formally acquired Twitter last week, as Insider reported. Vice presidents were then tasked with compiling lists of everyone in their departments and choosing between who should be kept at the company and who could be laid off. Those lists were then sent to Musk and his transition team, including his personal lawyer Alex Spiro, as Insider reported.

While employees have been kept largely in the dark about anything that's occurred during Musk's first few days as the leader of the company, layoffs are now expected to take place on Friday, the two people familiar with the company's plans said, possibly around midday. The people who spoke with Insider asked not to be identified discussing private matters. A Twitter spokesperson did not respond to a request for comment on Wednesday. Musk has already let go the entire C-suite at Twitter and several top managers.

Should any coming layoffs amount to the 3,700-plus people said to have been selected as of Wednesday, that would see about 50% of Twitter's remaining workforce let go. After headcount swelled in June to around 8,200 at the company, hundreds left after Musk moved to acquire it, Insider reported, leaving it with 7,500 people as of late September.

Twitter has already undergone some changes under Musk, with more expected. Its verification process is being revamped to include a paid subscription, the short video app Vine that Twitter shut down years ago is being rebooted and content moderation practices are under review. But the workforce at Twitter has been subject to some of the most dramatic changes so far. 

Musk is known to be a demanding a mercurial manager of his companies, which include Tesla and SpaceX. Now at Twitter, he is requiring employees to work "literally 24/7" to meet his product demands in short timeframes, with employees now handing off work in 12 hour shifts around the globe, according to an internal message seen by Insider. People looking to keep their jobs at the company are being told to pitch Musk directly over Slack with new ideas and be prepared to work with "maniacal" energy and "ship it asap," according to another internal message seen by Insider. Some people are sleeping at the office to keep up with the workload.

Are you a Twitter employee or someone else with insight to share? Contact Kali Hays at khays@insider.com, on secure messaging app Signal at 949-280-0267, or through Twitter DM at @hayskali. Reach out using a non-work device.

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Kali Hays was a Tech Correspondent at Business Insider covering the major social media platforms like Meta, Twitter, and Snap. Her reporting covered major changes and the internal culture at these companies, the founders and executives who run them, and business developments and products. Hays also wrote frequently about AI and emerging trends and shifts in the tech industry overall. Her work has been widely cited, including by the FTC in an investigation into Elon Musk’s takeover of Twitter, and she has appeared as an expert on NBC, CBS, the BBC and elsewhere. Her exclusive reporting and scoops include:Meta's Facebook Messenger hit with layoffs amid ongoing 'efficiency' pushLayoff angst looms over Meta employees as they face tough performance reviews and ongoing reorgsMeta aiming to reveal and demo Orion, its first true AR glasses, at its fall developer conferenceMeta's Responsible AI team shrinks amid layoffs and restructuring, even as the company goes all-in on AIMeta updates RTO policy with stricter mandate, saying workers may lose their jobs if they don't show up 3 days a weekLeaked documents from Mark Zuckerberg and Priscilla Chan's charity include a tacit admission that their biggest bet on education reform was a flop'He is in war time': Mark Zuckerberg's desperate, last-ditch attempt to remake himself — and MetaOpenAI is expected to release a 'materially better' GPT-5 for its chatbot mid-year, sources sayOpenAI's employees were given 2 explanations for why Sam Altman was fired. They're unconvinced and furious.AI is killing the grand bargain at the heart of the web. 'We're in a different world.'Jack Dorsey warns Block employees of coming job cuts: 'The growth of our company has far outpaced the growth of our business.'Elon Musk is considering taking X out of Europe amid EU compliance investigationLeak: Elon Musk said he wants X to be a dating app, too, in an all-hands meeting on the anniversary of his Twitter takeoverLinda Yaccarino, Elon Musk, and the most difficult CEO job on earthElon Musk's Twitter races to build a live video service as it woos right-wing media personalitiesElon Musk is moving forward with a new generative-AI project at Twitter after purchasing thousands of GPUsSnap begins a new round of layoffs with staffers expecting more next weekEvan Spiegel proclaims 'social media is dead' in leaked memo, predicts Snap is about to 'transcend' the smartphoneSnap workers say they're being closely 'tracked' to enforce compliance with the RTO mandateHow Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant