Tech

Meta competed fiercely with Google and Microsoft for years. Now it's working with former rivals as CEO Mark Zuckerberg pushes for an 'open' metaverse.

A headshot of a photorealistic avatar of Mark Zuckerberg in front of a lack background.
Mark Zuckerberg demonstrating an unreleased photorealistic avatar during Connect 2022. Facebook/Meta
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Meta CEO Mark Zuckerberg needs his expensive bet on the metaverse to work, and now he's talking up and partnering with rival companies to support that outcome.

Meta's annual Connect developer conference this year once again focused on the metaverse. To get more people to use the metaverse, the company formerly known as Facebook announced partnerships Tuesday with other major names in tech, like Zoom, Accenture, and, notably, Microsoft and its gaming subsidiary, Xbox.

The company also gave a shout-out to the popularity of an app from its longtime rival Google. Andrew Bosworth, Meta's chief technology officer and head of Reality Labs, said "one of the most popular apps" in the app store for its Quest 2 virtual-reality headset was YouTube VR. He added that the "YouTube team is working to make the experience even more social" for Quest headset users. 

The companies have for years competed directly in various aspects of the consumer internet, notably advertising, video, and streaming. But at this year's Connect, Zuckerberg and other executives said they wanted to build an "open," "interoperable," and immersive virtual world, versus one that operates only with its own apps and products.

"I strongly believe an open and interoperable metaverse will be better for everyone," Zuckerberg said at the conference. "I see our role as not just helping to build this open ecosystem but making sure it wins out in this generation of the internet."

Facebook debuted a big partnership to make Microsoft's 365 suite of tools available for the Quest 2 and the new, much more expensive Quest Pro — a boon to Facebook's attempts to make the metaverse something people use for work.

Facebook, Meta example of Microsoft metaverse partnership shown in 2022
Meta showed an example of what Microsoft Teams may look like in its metaverse partnership.  Facebook/Meta

Microsoft CEO Satya Nadella said at the conference that he's "excited for what's to come" with Microsoft work tools, with virtual group meetings, calendars, and Xbox Cloud games being available on Quest headsets. Microsoft shuttered its headset project earlier this year amid turmoil in its metaverse division.

Besides Microsoft, Meta teamed up with Zoom and Accenture. Zoom will be accessible early next year through Horizon Workrooms, one of Facebook's active metaverse platforms. Accenture, which also has a large deal with Meta to provide hourly workers, will continue to use Quest headsets for certain training courses. 

Meta has a long way to go to make a widely used metaverse a reality. Reality Labs is losing billions of dollars every year. Employees are confused about projects. Wall Street is impatient. The company's stock fell another 4% on Tuesday, hovering around a low for the past year. Meanwhile, growth of its core social apps has slowed, along with growth of revenue, creating a likelihood of layoffs

Are you a Meta employee or someone with insight to share? Contact Kali Hays at khays@insider.com, on the secure-messaging app Signal at 949-280-0267, or through Twitter DM at @hayskali. Reach out using a nonwork device.

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Kali Hays was a Tech Correspondent at Business Insider covering the major social media platforms like Meta, Twitter, and Snap. Her reporting covered major changes and the internal culture at these companies, the founders and executives who run them, and business developments and products. Hays also wrote frequently about AI and emerging trends and shifts in the tech industry overall. Her work has been widely cited, including by the FTC in an investigation into Elon Musk’s takeover of Twitter, and she has appeared as an expert on NBC, CBS, the BBC and elsewhere. Her exclusive reporting and scoops include:Meta's Facebook Messenger hit with layoffs amid ongoing 'efficiency' pushLayoff angst looms over Meta employees as they face tough performance reviews and ongoing reorgsMeta aiming to reveal and demo Orion, its first true AR glasses, at its fall developer conferenceMeta's Responsible AI team shrinks amid layoffs and restructuring, even as the company goes all-in on AIMeta updates RTO policy with stricter mandate, saying workers may lose their jobs if they don't show up 3 days a weekLeaked documents from Mark Zuckerberg and Priscilla Chan's charity include a tacit admission that their biggest bet on education reform was a flop'He is in war time': Mark Zuckerberg's desperate, last-ditch attempt to remake himself — and MetaOpenAI is expected to release a 'materially better' GPT-5 for its chatbot mid-year, sources sayOpenAI's employees were given 2 explanations for why Sam Altman was fired. They're unconvinced and furious.AI is killing the grand bargain at the heart of the web. 'We're in a different world.'Jack Dorsey warns Block employees of coming job cuts: 'The growth of our company has far outpaced the growth of our business.'Elon Musk is considering taking X out of Europe amid EU compliance investigationLeak: Elon Musk said he wants X to be a dating app, too, in an all-hands meeting on the anniversary of his Twitter takeoverLinda Yaccarino, Elon Musk, and the most difficult CEO job on earthElon Musk's Twitter races to build a live video service as it woos right-wing media personalitiesElon Musk is moving forward with a new generative-AI project at Twitter after purchasing thousands of GPUsSnap begins a new round of layoffs with staffers expecting more next weekEvan Spiegel proclaims 'social media is dead' in leaked memo, predicts Snap is about to 'transcend' the smartphoneSnap workers say they're being closely 'tracked' to enforce compliance with the RTO mandateHow Snap misread big threats from TikTok and Apple and lost its chance at becoming an advertising giant