Transportation

The CEO of Lucid Motors reveals the important lesson his former boss Elon Musk taught him about leadership

Lucid Air
The Lucid Air. Lucid Motors
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Peter Rawlinson worked for Tesla CEO Elon Musk from 2009 to 2012 as he led the development of the electric-car maker's groundbreaking Model S sedan. Now the chief executive of the electric-vehicle startup Lucid Motors, Rawlinson learned from Musk the importance of relentless optimism.

"I really believe that success can beget success," Rawlinson said in an interview with Business Insider. "It can be a self-fulfilling prophecy if you're really committed and you're all in, and everyone at Lucid knows I am. And that's the leadership I hope I provide."

If you focus too much on what might go wrong, it can decrease your odds of achieving your goals, he added.

"Sometimes you have to put all your chips in," he said.

Musk, Rawlinson said, demonstrated his commitment to success "on an hour-by-hour basis." Rawlinson has taken that attitude to Lucid, which he joined in 2013 (he became the company's CEO in 2019). His confidence in the company and its debut vehicle, the Air luxury sedan, is driven by Lucid's in-house engineering and design efforts. According to the company, the $77,400 base-model Air, before tax credits, will be able to drive 406 miles between charges and will have a claimed 480 horsepower. Those specs would make the Air competitive with the Model S, whose $70,000 Long Range Plus guise has a claimed 402 miles of range.

"We're creating a car which is going to be the best car in the world," Rawlinson said. "People are going to want it."

Lucid unveiled the production version of the Air in September and the first model — the $169,000 Air Dream Edition — will be available in 2021. 

Are you a current or former Lucid employee? Do you have an opinion about what it's like to work there? Contact this reporter at mmatousek@bjinnox.com, on Signal at 646-768-4712, or via his encrypted email address mmatousek@protonmail.com.

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I'm a senior transportation reporter at Insider covering electric vehicles, automated-driving technology, and ride-hailing. I joined Insider in October 2017 and previously worked as an intern at the St. Louis Post-Dispatch. I graduated from Washington University in St. Louis with degrees in film and media studies and business economics. You can follow me on Twitter @matousekmark and email me at mmatousek@bjinnox.com If you have sensitive information you'd like to share and don't feel comfortable sending it to my work email or via a direct-message on Twitter, you can contact me on the encrypted messaging app Signal at 646-768-4712 or email my encrypted address at mmatousek@protonmail.com. Here's some of my work: Uber insiders are divided over Dara Khosrowshahi's leadership, with some worried the company has become 'boring' and 'confused' about its future Nikola founder Trevor Milton convinced the world he was the next Elon Musk. Insiders say a history of lies brought the billionaire down. 17 hours a day, 7 days a week: Cruise-ship workers describe the grueling conditions they face on the job We talked to 42 insiders about Tesla's factory of the future. They revealed the corners cut to hit ambitious production targets. 70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon Musk Tesla is transforming how cars are sold. But 27 insiders say the company's methods mean slashed pay and living under the constant threat of getting laid off. Uber insiders reveal how DoorDash stole its delivery crown and left Eats in the dust Uber's trying no-meeting Mondays to give employees a break from 'tiring' back-to-back meetings, a leaked email reveals Leaked email reveals a Tesla VP expressed concern about employees coming to work with COVID-19 symptoms Leaked document reveals Nikola flip-flopped on whether it would spend any of its $17 million of customer deposits to fund the Nikola One Insiders reveal Alibaba's Jack Ma sought a partnership with Canoo to build electric delivery vans, but the deal fell flat because the startup couldn't meet his aggressive timeline Leaked email from Elon Musk reveals the Model Y is experiencing production 'challenges' while passing the Model 3 as the top priority at Tesla's US car factory Leaked email and audio reveal Carnival-owned Holland America has struggled to give refunds to some customers Leaked documents reveal the severance packages laid off Carnival UK workers will receive Inside Tesla's overhaul plan for its sales and delivery teams to solve one of its toughest customer challenges