Transportation

Nikola's successful reverse merger eased the 25-year-old CEO of Luminar's fears about taking his lidar company public during a pandemic

Luminar Iris
Luminar's Iris lidar sensor will be installed in new Volvo vehicles beginning in 2022. Volvo
Read in app

Reverse mergers have replaced traditional IPOs this year as the preferred method for auto industry players to go public. On August 24, the lidar startup Luminar followed rival Velodyne and electric-vehicle makers Nikola, Fisker, and Canoo by announcing its plan to merge with Gores Metropoulos.

Gores is a special purpose acquisition company, or SPAC, a firm that raises money and goes public with the sole intention of buying another company instead of making its own products or services. Once the purchase is complete, the SPAC merges with the company it bought, and investors who bought the SPAC's stock become shareholders of the new company.

For Luminar — best known for making lidar sensors, which emit pulses of light to detect the objects surrounding a vehicle — going public through a reverse merger was more appealing than a traditional IPO because it offered more certainty around the amount of money it would be able to raise and the valuation it would receive, CEO Austin Russell told Business Insider. Especially in the midst of a pandemic.

"We probably wouldn't do a normal IPO during this time, but given that you have with the SPAC structure even greater certainty around value," and the amount of capital you'll raise, "it definitely became a very attractive option," he said.

Before a traditional IPO, a company has to pitch itself to a variety of institutional investors and, with the help of an investment bank, decide on a share price that will make it and its investors happy. With a reverse merger, the private company only has to negotiate a sale price with the SPAC, though institutional investors may also pitch in. In Luminar's case, it will have access to $400 million Gores raised and an additional $170 million from a group of investors that includes Peter Thiel, Volvo Cars Tech Fund, and VectoIQ, the SPAC that bought Nikola.

The recent surge of reverse mergers, which also includes Virgin Galactic and DraftKings, has raised the stature of SPACs, which in the past were viewed as vehicles for "second-rate deals," Russell said. Gores was a particularly attractive choice for Luminar given its tech and automotive expertise. 

"That all made a significant difference in going down this route," Russell said.

Russell said Luminar began to think about the timing of an IPO a year or two ago, and decided it didn't want to take that step until it had signed a deal with an automaker to include its tech in a production vehicle, a move the company felt would make it more appealing to public investors. Luminar hit that milestone in May, when it announced that Volvo will install its lidar sensors in production vehicles starting in 2022. Luminar will also contribute software and computing hardware to Volvo's upcoming autonomous highway-driving system, Highway Pilot, Russell said. To date, the cost and complexity of most lidar systems have limited the fully autonomous vehicles being developed by the likes of Waymo and Cruise.  

While the idea of pursuing an IPO seemed unappealing after the coronavirus devastated the global economy, Luminar reconsidered after financial markets recovered and reverse mergers became more popular.

"There's always some opportunistic component to these. Would we have predicted we would have gone exactly down this route at exactly this value just after the series-production win?" Russell said, referring to the Volvo deal. "Probably not."

Are you a current or former Luminar employee? Do you have an opinion about what it's like to work there? Contact this reporter at mmatousek@bjinnox.com, on Signal at 646-768-4712, or via his encrypted email address mmatousek@protonmail.com.

Read next

I'm a senior transportation reporter at Insider covering electric vehicles, automated-driving technology, and ride-hailing. I joined Insider in October 2017 and previously worked as an intern at the St. Louis Post-Dispatch. I graduated from Washington University in St. Louis with degrees in film and media studies and business economics. You can follow me on Twitter @matousekmark and email me at mmatousek@bjinnox.com If you have sensitive information you'd like to share and don't feel comfortable sending it to my work email or via a direct-message on Twitter, you can contact me on the encrypted messaging app Signal at 646-768-4712 or email my encrypted address at mmatousek@protonmail.com. Here's some of my work: Uber insiders are divided over Dara Khosrowshahi's leadership, with some worried the company has become 'boring' and 'confused' about its future Nikola founder Trevor Milton convinced the world he was the next Elon Musk. Insiders say a history of lies brought the billionaire down. 17 hours a day, 7 days a week: Cruise-ship workers describe the grueling conditions they face on the job We talked to 42 insiders about Tesla's factory of the future. They revealed the corners cut to hit ambitious production targets. 70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon Musk Tesla is transforming how cars are sold. But 27 insiders say the company's methods mean slashed pay and living under the constant threat of getting laid off. Uber insiders reveal how DoorDash stole its delivery crown and left Eats in the dust Uber's trying no-meeting Mondays to give employees a break from 'tiring' back-to-back meetings, a leaked email reveals Leaked email reveals a Tesla VP expressed concern about employees coming to work with COVID-19 symptoms Leaked document reveals Nikola flip-flopped on whether it would spend any of its $17 million of customer deposits to fund the Nikola One Insiders reveal Alibaba's Jack Ma sought a partnership with Canoo to build electric delivery vans, but the deal fell flat because the startup couldn't meet his aggressive timeline Leaked email from Elon Musk reveals the Model Y is experiencing production 'challenges' while passing the Model 3 as the top priority at Tesla's US car factory Leaked email and audio reveal Carnival-owned Holland America has struggled to give refunds to some customers Leaked documents reveal the severance packages laid off Carnival UK workers will receive Inside Tesla's overhaul plan for its sales and delivery teams to solve one of its toughest customer challenges