Transportation

Nikola doubters should throw their skepticism 'out the window' after GM agreed to build the startup's Cybertruck rival, industry watchers say

Nikola Badger Electric Pickup Truck1
GM will produce Nikola's Badger pickup truck. Nikola
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Nikola was at the forefront of the handful of electric-vehicle startups that have gone public this year before making their first deliveries. Though such a move creates upside for investors, it also carries uncertainty around whether those companies will be able to execute on their plans and find enough customers willing to take a chance on them.

Nikola's newly announced $2 billion partnership with General Motors eliminates much of that uncertainty, Wedbush Securities analysts Dan Ives, Strecker Backe, and Ahmad Khalil said in a research note published on Tuesday.

"This news is a huge shot in the arm for Nikola," the analysts said. "There have been many skeptics around Nikola and its founder Trevor Milton's ambitions over the coming years, which now get thrown out the window with stalwart GM making a major strategic bet on Nikola for the next decade."

Under the deal, GM will engineer and build Nikola's Badger electric pickup truck, supply future Nikola vehicles with its hydrogen fuel-cell system, and take an 11% stake (worth $2 billion) in the startup. Nikola, which designed the Badger, will handle sales and marketing. GM said it expects to net $4 billion from the deal, while Nikola estimated savings of over $5 billion.

Hydrogen-powered semi trucks are the core of Nikola's business, but founder and executive chairman Trevor Milton has said he envisions the Badger as a way to make the company more attractive to investors, since most won't drive a semi truck.

"The reason why people love Apple: Everyone touches their product. Why do they love Google? Everyone touches their product," Milton said during a July interview with the "This Week in Startups" podcast. While semi trucks will drive Nikola's profits, Milton said, "the pickup truck's for the consumer. And the consumer is the one who is part of the Robinhood portfolio, who's part of the family office or whatever. And that's where all the valuation of the company comes from."

Are you a current or former Nikola employee? Do you have an opinion about what it's like to work there? Contact this reporter at mmatousek@bjinnox.com, on Signal at 646-768-4712, or via his encrypted email address mmatousek@protonmail.com.

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I'm a senior transportation reporter at Insider covering electric vehicles, automated-driving technology, and ride-hailing. I joined Insider in October 2017 and previously worked as an intern at the St. Louis Post-Dispatch. I graduated from Washington University in St. Louis with degrees in film and media studies and business economics. You can follow me on Twitter @matousekmark and email me at mmatousek@bjinnox.com If you have sensitive information you'd like to share and don't feel comfortable sending it to my work email or via a direct-message on Twitter, you can contact me on the encrypted messaging app Signal at 646-768-4712 or email my encrypted address at mmatousek@protonmail.com. Here's some of my work: Uber insiders are divided over Dara Khosrowshahi's leadership, with some worried the company has become 'boring' and 'confused' about its future Nikola founder Trevor Milton convinced the world he was the next Elon Musk. Insiders say a history of lies brought the billionaire down. 17 hours a day, 7 days a week: Cruise-ship workers describe the grueling conditions they face on the job We talked to 42 insiders about Tesla's factory of the future. They revealed the corners cut to hit ambitious production targets. 70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon Musk Tesla is transforming how cars are sold. But 27 insiders say the company's methods mean slashed pay and living under the constant threat of getting laid off. Uber insiders reveal how DoorDash stole its delivery crown and left Eats in the dust Uber's trying no-meeting Mondays to give employees a break from 'tiring' back-to-back meetings, a leaked email reveals Leaked email reveals a Tesla VP expressed concern about employees coming to work with COVID-19 symptoms Leaked document reveals Nikola flip-flopped on whether it would spend any of its $17 million of customer deposits to fund the Nikola One Insiders reveal Alibaba's Jack Ma sought a partnership with Canoo to build electric delivery vans, but the deal fell flat because the startup couldn't meet his aggressive timeline Leaked email from Elon Musk reveals the Model Y is experiencing production 'challenges' while passing the Model 3 as the top priority at Tesla's US car factory Leaked email and audio reveal Carnival-owned Holland America has struggled to give refunds to some customers Leaked documents reveal the severance packages laid off Carnival UK workers will receive Inside Tesla's overhaul plan for its sales and delivery teams to solve one of its toughest customer challenges