Retail

These are the 10 clothing brands that teens are obsessed with

nike 7230
Nike was the top brand for teens. Business Insider/Jessica Tyler
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  • Piper Jaffray surveyed 6,000 teens across the US to find out how they are spending their money.
  • Overall, teen spending was up 2% this year compared to the previous year. 
  • Athletic brands continued to dominate the apparel and footwear rankings, with Nike coming in first place. 

Teen shoppers are big business for retailers. 

According to Piper Jaffray's semi-annual survey of teen spending habits, released in April, Gen X is responsible for 7% of retail sales in the US. In the past year, their spending increased 2%.

These younger consumers are driving change in retail – the report showed that, overall, teens are spending more on food than anything else, shopping online, and continuing to drive growth in athletic wear. 

The survey was done of 6,000 teens across the US, with an average age of 16. Here are their 10 most popular apparel brands:

10. Rue21

Rue21
Facebook/Rue21

Despite filing for bankruptcy in 2017 and being saddled with debt, teen retailer Rue21 is still winning over the hearts of teen shoppers. It was ranked in fifth place overall for female shoppers.

9. PacSun

PacSun
Facebook/PacSun

PacSun also filed for bankruptcy in 2016, but it still remains popular among teens. Continuing to attract young customers will likely put it on the path toward long-term stability.

8. H&M

H&M Soho
Business Insider/Mary Hanbury

H&M has come under scrutiny recently, being accused of failing to stay on top of trends and losing out to more fashionable rivals such as Zara and ASOS. 

However, it's still the world's second-largest retailer (after Zara's parent company Inditex) and has nearly 700 stores in the US, which means it's reaching a ton of teens.

7. Ralph Lauren

Ralph Lauren
Mary Hanbury

Ralph Lauren fell out of the top 10 apparel brands for male teens from a higher-income household (meaning they earn over $100,000) for the first time. Meanwhile, Tommy Hilfiger has gained market share. 

6. Hollister

Hollister
Facebook/Hollister

This lower-priced and beach-friendly brand has been a bright spot for its parent company, Abercrombie & Fitch, in recent years. Since the third quarter of the fiscal year 2016, its same-store sales have grown from flat to positive.

5. Victoria's Secret

PINK
Business Insider/Mary Hanbury

Victoria's Secret's sister brand PINK has become one of its only areas of growth in recent years. The label is specifically targeted at teen female shoppers, selling a mix of underwear and apparel. 

4. Adidas

adidas store nyc
Mark Matousek / Business Insider

According to Piper Jaffray, athletic wear continues to dominate teen fashion styles. Adidas and its biggest rival, Nike, were neck and neck for the title of males' favorite footwear brand.

3. Forever 21

Forever 21
Facebook/Forever 21

Fast-fashion retailer Forever 21 continues to hold a prime spot on the list of teens' favorite brands. The store is known for its trendy and cheap designs, many of which draw inspiration from designers and the runway. In the past, it has frequently been accused of crossing the line between being inspired by a designer and copying the item entirely.

2. American Eagle

Aerie
Business Insider/Aerie

American Eagle has its sister brand Aerie to thank for its recent success. The store has taken the underwear market by storm, winning over the hearts of shoppers with its body-positive ad campaigns.

It reported record same-store sales growth for the fourth quarter of 2017 in March, marking its 15 quarter of consecutive growth. 

1. Nike

Nike
Facebook/Nike

Though its popularity among teens has slipped in the past few years, Nike remains their top choice by a significant margin, with over double the market share of second-place American Eagle. That being said, the growth of Adidas has the company on edge.

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Mary Hanbury
Mary was an editor on the business news team, where she worked with reporters and editors to cover sectors including technology, finance, transportation, retail, careers, and real estate.Previously, Mary was a senior retail reporter based in New York and London, covering apparel, luxury, fitness, big-box, and grocery companies. She has reported on major brands including Victoria’s Secret, Lululemon, LVMH, Costco, Dollar General, and Peloton, providing in-depth analysis of trends shaping the industry.Mary earned a master’s degree in Business Journalism from CUNY Craig Newmark Graduate School of Journalism. She has appeared on several TV and radio outlets, including BBC Business, Cheddar, and Good Morning America, and has taken part in industry panels and conferences about trends shaping the retail world.
I'm a senior transportation reporter at Insider covering electric vehicles, automated-driving technology, and ride-hailing. I joined Insider in October 2017 and previously worked as an intern at the St. Louis Post-Dispatch. I graduated from Washington University in St. Louis with degrees in film and media studies and business economics. You can follow me on Twitter @matousekmark and email me at mmatousek@bjinnox.com If you have sensitive information you'd like to share and don't feel comfortable sending it to my work email or via a direct-message on Twitter, you can contact me on the encrypted messaging app Signal at 646-768-4712 or email my encrypted address at mmatousek@protonmail.com. Here's some of my work: Uber insiders are divided over Dara Khosrowshahi's leadership, with some worried the company has become 'boring' and 'confused' about its future Nikola founder Trevor Milton convinced the world he was the next Elon Musk. Insiders say a history of lies brought the billionaire down. 17 hours a day, 7 days a week: Cruise-ship workers describe the grueling conditions they face on the job We talked to 42 insiders about Tesla's factory of the future. They revealed the corners cut to hit ambitious production targets. 70-hour weeks and 'WTF' emails: 42 employees reveal the frenzy of working at Tesla under the 'cult' of Elon Musk Tesla is transforming how cars are sold. But 27 insiders say the company's methods mean slashed pay and living under the constant threat of getting laid off. Uber insiders reveal how DoorDash stole its delivery crown and left Eats in the dust Uber's trying no-meeting Mondays to give employees a break from 'tiring' back-to-back meetings, a leaked email reveals Leaked email reveals a Tesla VP expressed concern about employees coming to work with COVID-19 symptoms Leaked document reveals Nikola flip-flopped on whether it would spend any of its $17 million of customer deposits to fund the Nikola One Insiders reveal Alibaba's Jack Ma sought a partnership with Canoo to build electric delivery vans, but the deal fell flat because the startup couldn't meet his aggressive timeline Leaked email from Elon Musk reveals the Model Y is experiencing production 'challenges' while passing the Model 3 as the top priority at Tesla's US car factory Leaked email and audio reveal Carnival-owned Holland America has struggled to give refunds to some customers Leaked documents reveal the severance packages laid off Carnival UK workers will receive Inside Tesla's overhaul plan for its sales and delivery teams to solve one of its toughest customer challenges